Social Media Marketing & Monitoring 2011 schedule

Monday 19th September 2011

• Welcome & Introduction

  • Welcome

  At 9:15am to 9:25am, Monday 19th September

• Keynote Discussion: The Future of Social Networking

  • Keynote
  • Social Media
  • Social Networking

  At 9:25am to 10:10am, Monday 19th September

• Diageo Case Study: Delivering Sales through Social for Captain Morgan

  • Case Studies
  • Social Media Marketing

  At 10:10am to 10:40am, Monday 19th September

• The What, Why and How of Location Marketing

  • Location Marketing

  At 10:40am to 11:10am, Monday 19th September

  Coverage slide deck

• bmibaby Case Study: Using Location Based Networks to Inspire Customer Loyalty & Engagement

  • Case Studies
  • Customer Loyalty
  • Location Marketing

  At 11:35am to 12:05pm, Monday 19th September

  Coverage slide deck

• Discussion: Monitoring, Measurement & Engagement

  • Social Media Monitoring

  At 12:05pm to 12:50pm, Monday 19th September

• How I Beat the X-factor Using Social Media

  • Music
  • Social Media

  At 1:50pm to 2:20pm, Monday 19th September

  Coverage slide deck

• Using Gaming Mechanics for Marketing

  • Gamification
  • Marketing

  At 2:20pm to 2:50pm, Monday 19th September

  Coverage slide deck

• Social Search & Social SEO for Marketing

  • Search Engine Optimization
  • Social Media

  At 2:50pm to 3:20pm, Monday 19th September

  Coverage slide deck

• Vue Cinemas Case Study: How to Evaluate Your Social Media Activities and Learn Lessons

  • Case Studies
  • Social Media

  At 3:45pm to 4:10pm, Monday 19th September

• Play.com Case Study: Turning Fans and Followers into Buyers

  • Case Studies
  • Social Media Marketing

  At 4:10pm to 4:40pm, Monday 19th September

  Coverage slide deck

• Discussion: Is Social Commerce the Future of e-Commerce?

  • e-Commerce
  • Social Commerce

  At 4:40pm to 5:25pm, Monday 19th September

  Coverage video

• Summary and Close

  • Social Media

  At 5:25pm to 5:30pm, Monday 19th September