Next Steps for Rep: The Reputation Management Evolution... and Implications for YOUR Business

With the rising ubiquity of the social graph, and the increased socialization of the traditional web, it is now more important than ever for businesses large and small to possess comprehensive online visibility and brand protection capability. As such, “reputation management” and “social monitoring” are fulfilling critical enterprise needs. But these ideas are only a first step. Syndicated social publishing, elegant sentiment analysis, automated controls and integrated loyalty systems are all features of a holistic communication platform that businesses will demand as digital engagement becomes more fragmented and complex. Leaders in this emerging space will share their vision for how reputation management will continue to evolve, and the impact for businesses that leverage these dynamic tools.