Next Steps for Rep: The Reputation Management Evolution... and Implications for YOUR Business

A session at Socialize West 2011

Friday 21st October, 2011

4:00pm to 4:45pm (PST)

With the rising ubiquity of the social graph, and the increased socialization of the traditional web, it is now more important than ever for businesses large and small to possess comprehensive online visibility and brand protection capability. As such, “reputation management” and “social monitoring” are fulfilling critical enterprise needs. But these ideas are only a first step. Syndicated social publishing, elegant sentiment analysis, automated controls and integrated loyalty systems are all features of a holistic communication platform that businesses will demand as digital engagement becomes more fragmented and complex. Leaders in this emerging space will share their vision for how reputation management will continue to evolve, and the impact for businesses that leverage these dynamic tools.

About the speakers

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Peter Soung

Into craft beer and innovative technology. @SproutSocial code ninja (http://sproutsocial.com). Normally found in Chicago or NYC. bio from Twitter

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Jed Williams

Analyst for media consultancy BIA/Kelsey. bio from Twitter

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victoria_ransom

Founder & CEO of http://www.wildfireapp.com bio from Twitter

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Clara Shih

CEO @HearsaySocial. $SBUX Board Director. Author, The Facebook Era. http://thefacebookera.com/media.php bio from Twitter

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alexchang
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emad fanous

Cofounder of Solfo / @YellowBot; Weblocal.ca partner; Former CTO Citysearch and consultant to Local Search Engines (i.e. YellowPages.com); Father; Lakers fan bio from Twitter

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When

Time 4:00pm4:45pm PST

Date Fri 21st October 2011

Short URL

lanyrd.com/skgkh

Official event site

www.mediabistro.com/socialize/

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Books by speaker

  • The Facebook Era

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