With the rising ubiquity of the social graph, and the increased socialization of the traditional web, it is now more important than ever for businesses large and small to possess comprehensive online visibility and brand protection capability. As such, “reputation management” and “social monitoring” are fulfilling critical enterprise needs. But these ideas are only a first step. Syndicated social publishing, elegant sentiment analysis, automated controls and integrated loyalty systems are all features of a holistic communication platform that businesses will demand as digital engagement becomes more fragmented and complex. Leaders in this emerging space will share their vision for how reputation management will continue to evolve, and the impact for businesses that leverage these dynamic tools.
Into craft beer and innovative technology. @SproutSocial code ninja (http://sproutsocial.com). Normally found in Chicago or NYC. bio from Twitter
CEO @HearsaySocial. $SBUX Board Director. Author, The Facebook Era. http://thefacebookera.com/media.php bio from Twitter
Cofounder of Solfo / @YellowBot; Weblocal.ca partner; Former CTO Citysearch and consultant to Local Search Engines (i.e. YellowPages.com); Father; Lakers fan bio from Twitter
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