Click 5.0 - The Digital Marketing Event for the Middle East

Social: The new standard of Marketing

17 speakers

24 sessions

Day 1 Sunday 26th June 2011

• 9:00am A framework for developing e-commerce in your company

• 1:00pm Entering the world of Facebook

  presented by Michael Leander

Day 2 Monday 27th June 2011

• 8:50am Chairman’s welcome and opening remarks

  presented by Alexander McNabb

• 9:00am How to sell social media to CEOs in the MENA region

  presented by Yasser AlKharobi

• 9:40am Case Study: The National Bonds Facebook study

  presented by Ziad Khammar

• 10:50am Interactive Session: How to build a social brand

  presented by Fadi Khater and Jad Hindy

• 11:30am Crisis communications - How is social media changing the game plan?

  presented by Donald Steel

• 12:10pm Panel Discussion: Embracing and managing your brand on social media

  presented by Alexander McNabb, Yasser AlKharobi, Jad Hindy and Artour Severinov

• 2:10pm Case Study: How Jacky’s Electronics monitor social media to gain insight into customer sentiment whilst managing the brand

  presented by Meredith Tuqan and Ashish Panjabi

• 2:50pm 2011: the year of the movement

  presented by Yousef Tuqan Tuqan

• 4:00pm Case Study: Brands in the social media world and how Elan Magazine utilises social media to support itself

  presented by Said Aghil Baaghil

• 4:40pm Harnessing the power of social networking sites that will deliver ROI

• 5:40pm Chair’s closing remarks

  presented by Alexander McNabb

Day 3 Tuesday 28th June 2011

• 8:50am Chairman’s welcome and opening remarks

  presented by Donald Steel

• 9:00am Case Study: Implementing an e-commerce strategy that will drive business growth

• 9:40am E-commerce and consumer behavior

  presented by Dan Stuart

• 10:50am Panel Discussion: Adapting from a local to a global environment

  presented by Dan Stuart

• 11:50am Internet research figures across MENA

  presented by Ipsos

• 1:30pm Engagement and experience through mobile marketing

• 2:10pm Case Study: How is Abu Dhabi Commercial Bank engaging customers through mobile platforms?

• 3:20pm Exploring the potential of SEO - The importance of improving your search engine ranking

  presented by Mazen Abou Hatab

• 4:00pm Panel Discussion: Identifying key elements of online success

  presented by Donald Steel

• 5:00pm Chair’s closing remarks

  presented by Donald Steel

Day 4 Wednesday 29th June 2011

• 10:00am Reaching and connecting to a wider customer base through mobile applications

  presented by Patrick Crosbie

22 known attendees

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