Sessions at Click 5.0 - The Digital Marketing Event for the Middle East on Sunday 26th June

During this morning session, you will be provided with the basic steps of implementing an e-commerce platform. After this workshop you will have a road map to tapping into the increased pool of online buyers. A recent study shows that 43% of internet users in the GCC purchased a product or a service online and e-commerce will positively affect your bottom line by increasing your revenues.

By attending you will learn how to:
Launch an e-commerce site which meets your customer’s needs
Drive traffic and convert more deals
Increase the number of completed purchases vs. uncompleted purchases on your website

workshop facilitated by:
Diego Lofeudo
Sr. Director of Market Management for Eastern Med, Africa, Middle East and Indian Ocean
Expedia Inc

During this afternoon session, attendees will be guided through the opportunities of Facebook. More companies are becoming aware of the power of social media and how this can affect their business and what’s being said about their brand. Practical tools on how you can succeed in this new environment will be presented, along with key tips and interactive applications that will engage your Facebook visitors.

At this workshop you will learn to:
Create a Facebook presence that is personalised and reflects your brand
Design an optimised landing page that stands out from the rest and engages your audience right from the start
Understand how to engage your fans and followers through interactive applications
Measure your return on marketing investment from Facebook marketing activities
Develop a social media policy for your company and staff

Workshop facilitated by:

Michael Leander
CEO
Fokus Integrated, Denmark