2011: the year of the movement

Across the Middle East, increasingly connected and tech-savvy consumers are using social media and the mobile web to build movements and drive real change and it's not just to overthrow governments. This presentation will explore the following:

• Introducing advertisers to moving beyond buzzwords and six week campaigns
• Building consumer movements through long-term relationships and ongoing communication
• Evaluating examples of successes and failures in the region
• Outlining best practice for implementing these initiatives in your organisation

Yousef Tuqan Tuqan
CEO
Flip Media UAE