Tuesday 28th June, 2011
2:10pm to 2:50pm
Why go mobile? What’s in it for the customer? What’s in it for Abu Dhabi Commercial Bank?
Understanding who you are trying to reach via the mobile experience
How will success be measured internally and from the external user perspective?
The implementation of an innovative mobile experience
Senior Vice President and Head of Customer Experience Management
Abu Dhabi Commercial Bank, UAE
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