Add an eventCase Study: How is Abu Dhabi Commercial Bank engaging customers through mobile platforms?
A session at Click 5.0 - The Digital Marketing Event for the Middle East
Why go mobile? What’s in it for the customer? What’s in it for Abu Dhabi Commercial Bank?
Understanding who you are trying to reach via the mobile experience
How will success be measured internally and from the external user perspective?
The implementation of an innovative mobile experience
Ravi Nair
Senior Vice President and Head of Customer Experience Management
Abu Dhabi Commercial Bank, UAE
Sign in to add slides, notes or videos to this session
Click 5.0 - The Digital Marketing Event for the Middle East
United Arab Emirates United Arab Emirates, Dubai
26th–29th June 2011