Concurrent 2A: Routes to the Digital Marketplace....

Industry leaders share the latest trends and opportunites for using metadata to drive discoverability and sales. Pose your questions to these seasoned veterans and your colleagues about how to enhance metadata and maximize digital distribution. Participants will engage in discussion about new ebook sales channels and academic library ebook programs. After an overview of metadata and content flows, participants will hear from and interact with panelists representing various aspects of digital content distribution: academic publisher, digital media services wholesaler, ebook aggregator, digital distribution consultant. This forum will help generate new strategies and routes to the digital marketplace.

Speakers:

Peter Balis, John Wiley & Sons, Inc.
Gina McCue, Vice President of Strategic Accounts Credo Reference
Susie Stroud, Baker & Taylor Digital Media Services
Heather Reid, Director of Data Systems & Services Copyright Clearance Center, Inc.