Few disciplines in business have changed as much as marketing. The cost of transmitting a message has dropped to zero, and the flow of content has flipped from one-way broadcast to two-way interaction. Consumers expect genuine interactions; marketers need to scale their numbers efficiently while still targeting with laser precision. In this session, Jennifer Zeszut, a 15-year veteran of marketing at brands like Proctor and Gamble, eBay, and Cost Plus who honed her tech skills at Razorfish and launched sentiment analysis pioneer Scout Labs, looks at the new marketing in a world of numbers and analysis.
19th September 2011