Every device we use is a collector and connector, a two-way link between our lives and the global computer. Internet giants have harnessed this data, suggesting jobs, ads, books, and lovers -- while at the same time, manipulating and coercing us for their benefit.
The personal computing experience for individuals is broken, ruptured by the fragmentation of personal information across PCs and mobile devices and the scattering of content across a multitude of online services. The personal computing experience is being rebuilt around personal cloud services, rather than personal devices.
With every click, like, friend, and share, we leave a trail of digital breadcrumbs. This data exhaust can help us improve our health, our job, and our relationships. Or it can be exploited, manipulating our behavior and putting our identity at risk. As a thousand Personal Data flowers bloom, what are the platforms on which it relies? What are the challenges and opportunities?
12th July 2011