by Michael Chui
McKinsey’s influential Big Data report has helped define and explain the opportunity created by the torrent of data flowing daily through business. Michael Chui outlines the big picture of data innovation, challenges and competitive advantage.
When it comes to big data insights, how do you know you’re asking the right questions? Hiring data scientists is a good start – we’re seeing their growth both on LinkedIn and at LinkedIn. But even data scientists are not immune from the myriad of hidden pitfalls that keep your key insights out of sight.
Drawing from a deceptively simple exercise that I’ve used to haze dozens of data scientists on their first day, I will discuss the good, the bad and the ugly lessons we’ve learned about asking the right questions, denominators and being a data skeptic.
by Jodee Rich
By using social media metrics, TV networks can now get ratings for their programs in real time.
People correctly assume that in order to profit from big data, you have to acquire the data. We look at some cases of profiting from exploiting innovative ways of acquiring data.
20th–21st September 2011