Digital media publishers sit astride torrents of data about their content, audiences and advertisers. Every day, the world’s two billion internet users visit millions of pages, and are exposed to more than one hundred billion online advertising impressions. Publishers of digital content need to crunch this data to predict who will visit tomorrow, and how to price the ads those visitors see.
In the past year, Metamarkets has developed a Big Data stack for the media markets, comprised of three pieces:
Our platform is in currently in production with three of the largest media publishers in Europe and United States.
by Bill Cook
The most important question to ask about big data is: what’s in it for my organization? Does it create net-new economic value, increase enterprise agility, improve collaboration, or enable new efficiencies? And if so, in which scenarios? What are the implications for people, process and technologies in any given organization?
In this keynote, Bill Cook, President of EMC Greenplum, will provide insight into today’s business opportunity with big data analytics and three key steps to consider as you begin your journey.
This keynote is sponsored by EMC Greenplum
20th–21st September 2011