This is not your father’s weather forecast. Businesses across the commercial spectrum can be positively and negatively affected by weather conditions in deep and sometimes unanticipated ways. Whether they are surprise acute weather events (ie., weather black swans) or prolonged patterns that slowly enhance or curtail product demand, it is hard to find an industry that does not have some sort of operational or financial exposure to the atmosphere.
Hear how companies in sectors ranging from banks managing commodity risk to home centers staging seasonal demand driven products are are analyzing weather in different ways to get ahead, and how they can tap into the unexploited possibilities of the treasure trove of government maintained weather data.
20th–21st September 2011