Digital media publishers sit astride torrents of data about their content, audiences and advertisers. Every day, the world’s two billion internet users visit millions of pages, and are exposed to more than one hundred billion online advertising impressions. Publishers of digital content need to crunch this data to predict who will visit tomorrow, and how to price the ads those visitors see.
In the past year, Metamarkets has developed a Big Data stack for the media markets, comprised of three pieces:
Our platform is in currently in production with three of the largest media publishers in Europe and United States.
20th–21st September 2011