Add an eventSessions at Strata 2011 about Machine Learning on Thursday 3rd February
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Online Sentiment, Machine Learning, and Prediction
by Ben Gimpert, Margaret Francis, Ryan Strynatka and Josh Merchant
Today's web analyst has moved far beyond funnels and visitors. Automated systems decide who gets what content, and language parsing tries to distill sentiment from millions of online interactions. This panel will look at where web analytics is headed, and how new algorithms and approaches are yielding fresh insights into online commerce.
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Meaningful Insights From Raw Metrics: Virtual Worlds and Other Business Applications
by Nicholas Yee and Nic Ducheneaut
Virtual worlds are a goldmine of untapped insights, even for predicting physical behaviors. Not only will we share PARC findings and methods developed to extract key data from online games, but more importantly, we'll discuss how social scientists converted and processed raw behavioral metrics into meaningful psychological variables that can be applied to a broad spectrum of business applications.