Sessions at Strata 2011 about Marketing and Online Gaming

Thursday 3rd February 2011

• Meaningful Insights From Raw Metrics: Virtual Worlds and Other Business Applications

  by Nicholas Yee and Nic Ducheneaut

  Virtual worlds are a goldmine of untapped insights, even for predicting physical behaviors. Not only will we share PARC findings and methods developed to extract key data from online games, but more importantly, we'll discuss how social scientists converted and processed raw behavioral metrics into meaningful psychological variables that can be applied to a broad spectrum of business applications.

  http://strataconf.com/strata2011...

  • Advertising
  • Ethnography
  • Machine Learning
  • Marketing
  • Online Gaming
  • Psychology
  • Real Time
  • User Centered Design
  • Virtual Worlds

  At 5:00pm to 5:40pm, Thursday 3rd February