Add an eventAnalytics and Witch-Doctoring: Why Executives Succumb to the Black Box Mentality
A session at Strata 2011
Tuesday 1st February, 2011
3:30pm to 4:15pm
This presentation lays bare the dark underbelly of analytics in the enterprise. Drawing on darkly humorous experiences, the speaker will explain why executives treat analytics as an occult phenomenon. The talk will give executives the mental tools to separate strategically valuable analytics projects from fishing expeditions, and provide litmus tests to keep the witch doctors honest.
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