by Peter Sirota
By pairing the elasticity and pay-as-you-go nature of the cloud with the flexibility and scalability of Hadoop, Amazon Elastic MapReduce has brought Big Data analytics to an even wider array of companies looking to maximize the value of their data. Each day, thousands of Hadoop clusters are run on the Amazon Elastic MapReduce infrastructure by users of every size—from University students to Fortune 50 companies—exposing the Elastic MapReduce team to an unparalleled number of use cases. In this session, we will contrast how three of these users, Amazon.com, Yelp, and Etsy, leverage the marriage of Hadoop and the cloud to drive their businesses in the face of explosive growth, including generating customer insights, powering recommendations, and managing core operations.
22nd–23rd September 2011