by Ken Bado
Big Data is more than just volume and velocity. MarkLogic CEO Ken Bado will address why complexity is the key gotcha for organizations trying to outflank their competition by managing Big Data in real time. Learn how winners today are using MarkLogic to manage the complexity of their unstructured information to drive revenue and results.
by Hilary Mason
The flow of data across the social web tells us what people, around the world, are paying attention to at any given moment. Understanding this flow is both a mathematical and a human problem, as we develop and adapt techniques to find stories in the data.
Come hear about the expected and the surprises in the bitly data, as well as generalized techniques that apply to any ‘realtime’ data system.
by Arnab Gupta
In 1964, The Twilight Zone aired an episode titled “The Brain Center at Whipple’s,” in which factory owner Wallace Whipple completely eliminates his human workforce in favor of automated machinery. Mr. Whipple’s employees, clearly far ahead of their time, argue to him that human insights far outweigh the advantages provided by mechanical labor. Ironically, at the end of the episode, Mr. Whipple, too, is replaced by a machine.
It’s a well-known dichotomy: man versus machine—and, depending on who’s doing the talking, good (human) versus evil (machine). Today, as technology continues to evolve and machines are capable of ever more advanced processes and functions, the dichotomy is becoming even more pronounced. Look no further than IBM’s Watson, an advanced artificial intelligence machine that squared off against Jeopardy’s best human contestants in 2011—and won.
But, as Opera Solutions’ CEO Arnab Gupta proposes to explore in remarks at Strata, the man-vs.- machine dichotomy is a false one. A far better contest would have been a three-way one, pitting man versus machine versus man-plus-machine. It is almost a certainty that the latter combination would have won.
Consider: nowhere has the machine-vs.-human conflict been played out more fully than in the realm of chess, starting in 1997 with IBM’s Deep Blue vs. Garry Kasparov. Today, chess-playing computers routinely beat the strongest human players. One might conclude that the machines have won. But there’s a twist: as Kasparov has recently stated, a machine plus just an average player can beat all comers, humans or computers. Humans’ ability to think abstractly and creatively, to bring in new ideas, to apply history, to understand irony, opportunity, possibilities—all this, when paired with machines’ abilities to process huge amounts of data flows and bring to light hidden patters and connections that elude human understanding, make the machine/mind connection unbeatable.
In short, it is not humans vs. machines, but rather humans plus machines, which must become the new paradigm for scientists, business people, and others—particularly in the Big Data era. Combining human insight with machine intelligence overcomes the weaknesses of each while delivering never-before-seen strengths.
How can this be accomplished, particularly when machines and people speak different languages and, in truth, “think” differently? How can we create and foster a productive pairing of two very different types of “minds?” Arnab will address the need to create a new language—one mostly visual in nature— to allow humans and machines to work together and realize the full potential of their collaboration. Finding a common language is a pursuit that goes far beyond prosaic “UI” development, and instead forces us to examine how humans can (and might learn to) best understand what machines are saying.
22nd–23rd September 2011