Sessions at SXSW Interactive 2011 about Blogging on Friday 11th March

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  • From Personal Blogger to Professional Marketer

    by Deb Rox and Melissa Lion

    There are many ways to make a pittance as a blogger. Google ads will bring home a very small amount of bacon. Maybe a slice. The book deal, though coveted, is often meager at best. And there are all of those adorable animal species who are just waiting for their photos to be manipulated into something even cuter/funnier/more irritating, but what happens when the next tiny cute animal comes along? Moms ought to pour their hearts out every day for more than free fabric softener. How can bloggers get paid appropriately for generating and promoting content and managing a loyal community?

    How about a leap from the job where you spend most of your day ignoring the tedium by blog surfing, checking out Twitter and replying to the growing comments on your blog, into a position that will probably pay better and allow you to use all of those skills you learned as a blogger?

    This presentation will show both sides of taking skills learned as a blogger and translating them into a career change or enhancement. The presentation will be conducted from two points of view-the blogger, and, the hiring manager.

    LEVEL: Beginner

    At 3:30pm to 4:30pm, Friday 11th March

    In Brazos 2/3, Marriott Courtyard Austin Downtown/Convention Center