Sessions at SXSW Interactive 2011 about Public Relations on Friday 11th March

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• Marketing Budgets Have Gone Social – Is It Working?

  by David Witt, Julie Hamp, Kathy Baughman and Kris Narayanan

  Wisdom has it that the smart money is going social. To add impact to their communications programs, brands are moving dollars into socially-focused campaigns. But is it working? Have we reached a saturation point? Panelists will assess the impact inside and outside their organizations by this shift in priorities – and budget.

  This panel is presented by the Council of Public Relations Firms.

  LEVEL: Intermediate

  • Marketing
  • Public Relations
  • Social Media

  At 2:00pm to 3:00pm, Friday 11th March

  In Hill Country AB, Hyatt Regency Austin

• Writing Workshop with @BettyDraper: Saying It Short

  by Helen Klein Ross

  In this age of attention deficit and time deprivation, brevity is critical to successful communication. Rules of writing succinctly are essential learning for storytellers of all persuasions: advertisers, marketers, PR practitioners and fictionistas. Learn from Shorty award winning voice of @BettyDraper how to create memorable communication in abbreviated space. Glean expertise from masters of the short form, both commercial and literary--including Hemingway, who wrote a story in a mere six words: "For sale: baby shoes. Never worn."

  LEVEL: Beginner

  • Content Strategy
  • Copywriting
  • Public Relations
  • Storytelling
  • Writing

  At 2:00pm to 3:00pm, Friday 11th March

  In Creekside, Sheraton Austin Hotel at the Capitol

  Coverage slide deck