Sessions at SXSW Interactive 2011 about SXSW on Friday 11th March

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• Help Save SXSW from Marketer Douchebaggery

  by Ben Essen, Emily Hickey, Nihal Mehta, Ryan Daume and Zeb Dropkin

  Is SXSWi in danger of being ruined by the influx of marketers to the conference?

  Coming off of SXSWi 2010, Jolie O'Dell struck a cord with her post WHY SXSW SUCKS
  "Too many people, not enough tech... dodging and evading these shallow douchebags... only to find swarms of douchebags showing up an hour or so after the location is made known..."

  We're bringing some smart, caring minds together to move the chatter in the halls into the light of a focused panel. The elephant in the room is being put on center stage. Can SXSWi adapt, or will it be overrun? Has the conference jumped the shark? Voices for both the techie/creator side and the marketer side will make up the panel.

  We're aiming to land on solutions - this is not a bitch session. How can we address the challenges of a changing audience and optimize for the conference for valuable interactions? Are some social ground rules called for?What will the audience for SXSWi 2015 look like? Can we envision how that it could kick ass?

  This challenge is not unique to SXSWi. We see communities struggling similarly to adapt and build value. We can learn from their mistakes and solutions.

  This conference is as resilient as it's participants. If you show up, it will to.

  LEVEL: Beginner

  • SXSW

  At 2:00pm to 3:00pm, Friday 11th March

  In Ballroom F, Austin Convention Center

  Coverage video

• How To Not Be A Douchebag at SXSW

  by Ed Hunsinger, Laughing Squid and Amber Osborne

  Back by popular demand! Whether you're a first-time SXSW Interactive attendee or a veteran, this humorous and informative conversation will help you make the most of SXSW. You'll learn what actions and behaviors to avoid so you don't get tagged as "doing it wrong". We'll also share advice on how to meet new people, navigate the parties, and have fun the without being "that guy/girl".

  LEVEL: Beginner

  • Etiquette
  • SXSW

  At 2:00pm to 3:00pm, Friday 11th March

  In Room 10AB, Austin Convention Center

• How to Rawk Out at SXSW Interactive

  by Mark Couvillion, Christine Auten, Gianfranco Chicco, J Smith and Neil Petty

  A light-hearted and informative introduction to optimizing your SXSW
  experience (juggling parties, panels, getting around and staying
  chargedup) from seasoned conference veterans.

  LEVEL: Beginner

  • SXSW

  At 2:00pm to 3:00pm, Friday 11th March

  In Room 18ABCD, Austin Convention Center

  Coverage link

• SXSW Newcomer / Veteran Meet Up

  by Tammy Lynn Gilmore

  Whether you are a first-timer to SXSW Interactive (who needs a little more guidance on how to navigate the event) or you are a South By veteran who wants to introduce yourself to new members of this global community, attending this session is a great way to network with a wide assortment of digital creatives. Only requirement for the SXSW Newcomer / Veteran Meet Up is that you not be shy about talking to other people who you don't know yet (but will likely soon become friends). Cash bar onsite.

  • Meetup
  • SXSW

  At 2:00pm to 3:00pm, Friday 11th March

  In Room 615AB, Hilton Austin Downtown

• SXSW Newcomer / Veteran Meet Up

  Whether you are a first-timer to SXSW Interactive (who needs a little more guidance on how to navigate the event) or you are a South By veteran who wants to introduce yourself to new members of this global community, attending this session is a great way to network with a wide assortment of digital creatives. Only requirement for the SXSW Newcomer / Veteran Meet Up is that you not be shy about talking to other people who you don't know yet (but will likely soon become friends). Cash bar onsite.

  • Meetup
  • SXSW

  At 5:00pm to 6:00pm, Friday 11th March

  In Room 615AB, Hilton Austin Downtown

• Kick off Party at SXSW 2011

  At Enzo (801 W. 5th) — Hosted by TechSet

  • SXSW

  At 8:00pm to 8:00pm, Friday 11th March