Sessions at SXSW Interactive 2011 about Customer Support on Saturday 12th March

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• Benefits of Highly Responsive Community Engagement Strategy

  by Christopher Baccus

  Benefits/Ideas
  •Built an active community who values the instant engagement our strategy provides on this social media channel
  •CustomerCare provides an integral part of our engagement and is a key player as are communications, marketing and other business units in the organization who all contribute to our goals in social media
  •It’s not about how many tickets you close, but whether you help customers by engaging them through the community directly and what engagement does for a brand on Facebook.
  •Will discuss strategies to efficiently address Care needs leveraging other digital assets like online video and support forums as community size increases.

  LEVEL: Intermediate

  • Community
  • Customer Support

  At 12:30pm to 1:30pm, Saturday 12th March

  In Hill Country CD, Hyatt Regency Austin