Sessions at SXSW Interactive 2011 about Entrepreneurship on Saturday 12th March

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  • The Lean Startup: 10 Reasons Most Startups FAIL

    by Parker Thompson , Pascal-Louis Perez, Eric Ries and Ash Maurya

    Eric Ries (Co-founder of IMVU / Author & Founder of “The Lean Startup”) is sought after worldwide for the methodology he advocates for both startups and large companies. In this session, Eric explains why most startups fail, how The Lean Startup has revolutionized entrepreneurship, and what you can do TODAY to improve your odds of building a game-changing product. Then you’ll hear case studies on Lean Building from folks who’ve iterated the hell out of their products…and won.

    At 9:30am to 10:30am, Saturday 12th March

    In Room 204, AT&T Conference Center

  • What We Can Learn from Small Town Entrepreneurs

    by Barry Moltz and Becky McCray

    The economy for small business has changed. You can't count on: a job, an income, a loan, the government. Resources are limited. Things no longer always go up. Society has changed. It is cycling away from big: big companies and big retail. Geographic advantage is shrinking, and competition is everywhere.

    In order to thrive under these conditions, it is essential that every business build a community. Businesses are increasingly using social media to build their reputation and market their business. Companies spend their marketing dollars to find and participate in online communities based on a specific interest. In fact, social media like Facebook, Twitter and YouTube are frequently compared to the old time country store, where everyone knew everyone, and friendly conversations lead to doing business together.

    Small town entrepreneurs have been building communities to grow their businesses for hundreds of years. We will unlock the secrets of rural entrepreneurs that can now be used to help anyone build a business regardless of where you are located.

    Why small town entrepreneurs?

    If every customer can talk to every other customer now, is there anyone who knows how to do business this way? Small town businesses.
    If building community is the new way of marketing, who is still living by community and can teach us? Small towns. If the old country store is the model for social media, where do we find them? Small towns.

    LEVEL: Intermediate

    At 9:30am to 10:30am, Saturday 12th March

    In Salon AB, Hilton Austin Downtown

  • A Bootstrapped Geek Sifts Through the Bullshit

    by Jason Cohen

    After starting three companies, I've found that some widely accepted advice lead me to failure while trusting my (inexperienced) gut lead to success. So many business philosophies profess they're the One True Way, yet different business face different hurdles. With stories, six actionable lessons, and a workshopping of 37signals' philosophy, you'll learn when to follow the rules and when to go your own way.

    LEVEL: Intermediate

    At 11:00am to 12:00pm, Saturday 12th March

    In Salon AB, Hilton Austin Downtown

  • Life After Y Combinator

    by Jessica Mah, Drew Houston, Dane Hurtubise and Brian Chesky

    Programs like Y Combinator have garnered much attention in the media. Many of the startups are highlighted and critiqued upon launch, but how do these programs fare over time? What lessons have graduates of Y Combinator learned in a post-Y Combinator world? How do they turn ideas into real businesses?

    LEVEL: Beginner

    At 11:00am to 12:00pm, Saturday 12th March

    In Salon C, Hilton Austin Downtown

    Coverage write-up

  • Startup America: Reducing Barriers

    by Aneesh Chopra, Ronnie Chatterji, Sean Greene and Scott Case

    Entrepreneurs are a powerful economic force. They create jobs, grow businesses, and develop the innovations on which America thrives. In order to enable entrepreneurs to thrive, the Administration is committed to reducing barriers to entrepreneurial success. On January 31, 2011 President Obama announced the launch of the Startup America initiative to celebrate, inspire, and accelerate high-growth entrepreneurship throughout the nation.

    As part of the Administration’s commitment to hear and learn from the public, this Startup America: Reducing Barriers panel asks you to join senior Administration officials and high-growth entrepreneurs to discuss the regulatory reforms, reductions and improvements that could be enacted to help high-growth entrepreneurs grow in our country.

    At 11:00am to 12:00pm, Saturday 12th March

    In Grand Ballroom, AT&T Conference Center

  • The Elevation of Black Women in New Media

    by Kathryn Finney, Deanna Sutton, Angela Benton, Shane Roberts and Susan Morgan

    The “Elevation of Black Women in New Media” panel will consist of 4-5 successful web entrepreneurs coming together to help new media websites and/or blogs targeted to women of color help take their blog/website to the next level. Over the last three years thousands of blogs and websites have launched that are ran by black women of all ages and backgrounds – covering topics that range from technology to fashion. Though all of the websites/blogs seem to have had some increase in traffic and garnered some acknowledgement – most do not have the skills, resources or proper knowledge to take their site to the next level. Currently there has not been one black blog/website ran by and for black women that has been VC or Angel funded and the most common reasons potential investors state are 1) the quality of site design and content, 2) lack of traffic, 3) a clear editorial/marketing strategy and 4) failure to have more than one successful revenue stream or lack of revenue stream altogether. Potential investors also claim that our demo does not have any spending power to truly make a return on their investment - which is completely untrue. This panel will not concentrate on funding and/or advertising - though it will discuss - but will give attendees the opportunity to hear successful tools, tactics, how-to's – (such as why moving from a “blogspot.com” or “wordpress.com” site to their own domain is a must to grow), resources, lessons learned and guidance on how to get off the discouraging wheel most black women on the web continue to run on.

    LEVEL: Beginner

    At 11:00am to 12:00pm, Saturday 12th March

    In Room 10AB, Austin Convention Center

  • The Lean Startup: King of the Apps Showdown

    by Robert Scoble, Stacey Higginbotham, Dave McClure and Bill Boebel

    Who will win the King of the Apps Showdown? YOU DECIDE! Play judge alongside Robert Scoble, Eric Ries, Dave McClure, Bill Boebel, and Stacey Higginbotham for a startup showdown. The winner gets $10,000 in cash & prizes, provided by the awesome folks at Rackspace.

    At 11:00am to 12:00pm, Saturday 12th March

    In Room 204, AT&T Conference Center

  • Barry Moltz

    by Barry Moltz

    Barry Moltz will be stopping by the SX Bookstore to greet registrants and sign copies of his book, Bounce!: Failure, Resiliency, and Confidence to Achieve Your Next Great Success.

    At 12:30pm to 12:45pm, Saturday 12th March

    In Ballroom D Foyer, Austin Convention Center

  • Cashing Out: Start-up Successes in Latin America

    by Andes Barreto

    The Latin American startup scene is blowing up. From Guadalajara to Patagonia, there is an exponential growth of emerging technology ventures.

    What inspired this new growth set off this explosion? A few trail-blazing tech and new media start-ups that cashed out big time. Companies, such as Brazilian shopping comparison site Buscapé’s $374M acquisition by Naspers, and ClanDescuento.com’s acquisition by Groupon, have proven that the inspired a start-up wave in Latin America is alive an kicking. that's making investors and even the U.S. technology press take notice.

    In this panel, composed of some of Latin America’s top entrepreneurs, we’ll discuss the opportunities and challenges for startups in the region.

    The advent of cheap technology that has enabled technical innovation on a scale never seen before.

    The cultural shift away from the traditional Latin American hierarchical model towards a culture of entrepreneurship and innovation that has enabled this growth.
    The historical lack of venture capital being allocated to the consumer web or technology sector, and what’s changing now.

    How startups have adjusted to this reality by making their operations very lean and efficient and in some cases, aiming for and, in some cases, achieving their break even points quicker.

    LEVEL: Intermediate

    At 12:30pm to 1:30pm, Saturday 12th March

    In Sabine, Hilton Garden Inn Austin Downtown

  • Startup America: Reducing Barriers

    by Ronnie Chatterji, Aneesh Chopra, David Kappos, Sean Greene and Scott Case

    Entrepreneurs are a powerful economic force. They create jobs, grow businesses, and develop the innovations on which America thrives. In order to enable entrepreneurs to thrive, the Administration is committed to reducing barriers to entrepreneurial success. On January 31, 2011 President Obama announced the launch of the Startup America initiative to celebrate, inspire, and accelerate high-growth entrepreneurship throughout the nation. As part of the Administration’s commitment to hear and learn from the public, this Startup America: Reducing Barriers panel asks you to join senior Administration officials and high-growth entrepreneurs to discuss the regulatory reforms, reductions and improvements that could be enacted to help high-growth entrepreneurs grow in our country.

    At 12:30pm to 1:30pm, Saturday 12th March

    In Grand Ballroom, AT&T Conference Center

  • Startup.gov: Reworking Government Through Technical Innovation

    by Sarah Granger

    Open government initiatives over the past two years have shown that Washington can innovate and achieve results at the pace of startups when given the opportunity. We'll engage in a collaborative discussion on the merits and pitfalls of taking entrepreneurial ideals and translating them into big government infrastructure, breaking barriers and opening up new opportunities for public engagement.

    LEVEL: Intermediate

    At 1:00pm to 1:15pm, Saturday 12th March

    In Ballroom E, Austin Convention Center

    Coverage slide deck

  • The Lean Startup: Your Startup Sucks. Pivot to Win.

    by Manuel Rosso, Sean Ellis and David Cancel

    The difference between success and failure is your ability to pivot – fast. Learn how to more quickly recognize the signs of a pivot point, and how to pull the trigger when it counts. This session is sponsored by 500 Start Ups.

    At 2:00pm to 3:00pm, Saturday 12th March

    In Room 204, AT&T Conference Center

    Coverage slide deck

  • The Lean Startup: Steve Blank on NextGen Entrepreneurs

    by Steve Blank, Andres Glusman and Hiten Shah

    Steve Blank is one of the world’s leading experts on entrepreneurship – nab a seat if you’re lucky and get the inside track on what it takes to be a NextGen Entrepreneur, how company-building is changing, and how you need to up your competitive edge. This session is sponsored by 500 Start Ups.

    At 3:30pm to 4:30pm, Saturday 12th March

    In Room 204, AT&T Conference Center

    Coverage slide deck

  • 100% Viable, 1% Visible - Minority New Media Entrepreneurs

    by Kiratiana Freelon

    While minorities (Latinos and African-Americans) are consumers and producers of the content on new media platforms, why aren’t they creating internet companies as often? A recent article said that only 1% of internet firms are founded by African Americans. Is the number similar for Latinos?

    Furthermore, studies show that minority teens are beginning to close the digital literacy gap through the mobile web. Will they also soon close the gap in digital entrepreneurship and development? How can we guarantee that minority youth (and adults) will consider digital entrepreneurship and web development as a fruitful career, just as they have done with law, journalism and medicine?

    In this one-hour conversation, we will discuss how to propel more minorities in new media entrepreneurship and further increase VC funding for them. The ultimate goal of the panel is to shed some light on the best practices for developing minority new media entrepreneurs. This conversation is ignited by the recent pledge by Comcast to give $20 million toward a venture capital fund for new media businesses led by minorities you digital education. It is also ignited by a recent article that said only 1% of Internet Start ups were founded by African-Americans.

    LEVEL: Beginner

    At 4:30pm to 4:45pm, Saturday 12th March

    In Ballroom E, Austin Convention Center

  • Where Are The Women in Startups? Um, Everywhere!

    by Carla Thompson and Meghan Casserly

    There are thousands of women out there innovating and starting businesses across sectors; so why all the negativity in the media? Every week brings a slightly different take on the where-are-women-in-business article. Some look at venture funding, others look at women's representation in specific sectors, but they all have the same theme - women can't seem to get it together when it comes to business.

    This panel approaches the issue of women in startups from two key angles. First, the assertion that woman are non-existent simply isn't true anymore. The real stories need to come to the forefront. And second, you can only complain about a problem for so long before it's time to deliver a solution.

    Women in startups are simply tired of the bad rap media has stamped on them so, they're coming forward to talk about the real issues. Like, why are women inherently less inclined to sell themselves? There are multiple reasons behind this but the basic truth is that many of us need more urging to boast of our talents.

    Overall, there are all sorts of factors that play into women's roles in startups such as the fact that many women entrepreneurs are also primary caregivers of children, household managers, family financial planners, etc. Not to mention, the age-old-truth that we are trained as a society to think women have a harder time with their careers. Let's face it girls - it's time for a change.

    LEVEL: Beginner

    At 5:00pm to 6:00pm, Saturday 12th March

    In Rio Grande A, Marriott Courtyard Austin Downtown/Convention Center

  • Latin American Angel Networks: Evolution and Future Opportunities

    by Estuardo Robles

    [Session will be presented in ENGLISH. Sesión será presentada en INGLÉS - Redes Angeles en Latino America: Evolucion y Oportunidades Futuras. SXSW Latin America programming hashtag: #sxswLatAm] Latin America has never been considered a “hotbed” for venture capital. Yet as the technology entrepreneurial world continues to assess and recognize that Angels are really the investors responsible for the vast majority of Tech Startup successes, then the Latin American story becomes more relevant. Ever since “Angel networks” began to formalize themselves as such across the region only a decade ago, their growth and popularity has shot exponentially. Suddenly, Latin Americans involved in Technology and Entrepreneurship have realized that the funding mechanism for startups has actually been the “Angel model” in the vast majority of enterprises throughout its history. These transactions just happened to take place within closer circles of trust and the investors just weren’t called Angels.
    This panel briefly explains the historical perspective that led to this late recognition of the term “Angel Investor” and then dives deeply into the tremendous growth, resources and future opportunities that lie in the majority of the 20+ markets that make up “Latin” America.
    Panelists will be comprised of current leaders and members from Latin American Angel Networks, and will be moderated by a High Tech Entrepreneur who has been funded by Angels in both Latin America and the United States.

    LEVEL: Beginner

    At 5:30pm to 5:45pm, Saturday 12th March

    In Ballroom E, Austin Convention Center