Sessions at SXSW Interactive 2011 about Higher Education on Saturday 12th March

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  • Using Twitter to Improve College Student Engagement

    by Rey Junco

    While faculty and staff at higher education institutions have experimented with the use of social media, there has not been a concerted effort to integrate these technologies in educationally-relevant ways. Emerging research in the field of social media, student engagement, and success shows that there are specific ways that these technologies can be used to improve educational outcomes. This presentation will focus on reviewing and translating research on the effects of Twitter on college students into effective and engaging educational practices. Background research on the psychological construct of engagement will be provided and will be linked to engagement in online social spaces.

    In addition to presenting cutting-edge research on how to create engaging and engaged communities, the presenter will review specific ways that Twitter can be used in the classroom and the co-curriculum. The presenter will discuss how academicians can hack existing technologies, specifically Twitter, for educational good and will present the results of his latest research on the effects of Twitter on student engagement and grades.

    LEVEL: Intermediate

    At 11:00am to 12:00pm, Saturday 12th March

    In Hill Country AB, Hyatt Regency Austin

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