Sessions at SXSW Interactive 2011 about Hispanic on Saturday 12th March

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  • Reaching Hispanics Through Mobile - GobiernoUSA.gov's Experience

    by Laura Godfrey

    Hispanics are significantly more likely than non-Hispanic whites to use their phones to engage with their peers by accessing the Internet, sharing pictures and videos, sending messages, and using social networking sites. As the Hispanic population grows within the United States, these behaviors present new opportunities for the government to interact with people. Laura Godfrey's presentation will explain how GobiernoUSA.gov is reaching out to mobile-enabled Hispanics by building a mobile friendly version of the site.

    LEVEL: Beginner

    At 11:45am to 12:00pm, Saturday 12th March

    In Ballroom E, Austin Convention Center

  • Latino Link: Marketing to Spanish-Speakers Using Digital Platforms

    by Ana Grace and Joe Kutchera

    Hispanics considerably over-index for using social media and mobile services relative to the general population. Yet many marketers don’t know where to begin when targeting this audience on digital platforms. In this session, you will discover key consumer personae of the Spanish-speaking audience online and learn from case studies about how leading marketers about engage this audience online and on mobile devices.

    LEVEL: Beginner

    At 12:30pm to 1:30pm, Saturday 12th March

    In Trinity, Hilton Garden Inn Austin Downtown

  • Latinas in Technology: Beauty, Brains and Blogging

    by Kety Esquivel

    One out of every four children born in the U.S. today is Hispanic. In Texas, Hispanics are the fastest growing portion of the population. In 2006, 35.7% of Texans were Hispanic, recent projections are even higher now.

    So where are the Hispanics? Are Latinos online? Are they content producers? Are they technologists? Are they influencers? Or are they staying off line because of the digital divide?

    Recent studies have shown us that the Hispanic community is growing exponentially in its online relevance and is in fact growing in not only consumption but development at rates faster and higher than those of its non-Hispanic US peers. We are online and we are a force to be reckoned with.

    Our panel Latinas and Technology: Beauty, Brains and Blogging intends to explore five success stories of Latinas and their communities in this space. We will look at the numbers, the opportunities and five related case studies which show that Hispanics in the US are innovating online and thriving technologically as content producers, technologists and businesswomen, flexing their political and economic muscle online and offline.

    The opportunities this presents for both the Hispanic community and those interested in engaging the growing Latino community are infinite. Come out and join us at Latinas and Technology: Beauty, Brains and Blogging and let's make sure our presence is known. Let's share what we've been able to do to date and where we are going!

    LEVEL: Intermediate

    At 3:30pm to 4:30pm, Saturday 12th March

    In Rio, Hilton Garden Inn Austin Downtown