Many brands use humor. It's great for engagement. Advertisers have been using it for years in TV commercials, in print ads, and practically everywhere. But, how do you use it on Twitter? How far can you take it? How do you avoid offending your customers? Who do you get to be the voice of your brand? What type of humor is right for your brand? And most importantly how can you keep people interested?
11th–15th March 2011