Sessions at SXSW Interactive 2011 about Psychology on Saturday 12th March

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  • The New Sharing Economy

    by John Zimmer, DoriGraff, Kim Gaskins, Punsri Abeywickrema and Neal Gorenflo

    Not too long ago, we got Zipcar, eBay, and Netflix. We got Prosper and Kiva and Kickstarter. What do they have in common? They ask people to share in one way or another. These days, sharing is an industry thanks largely to new technology. And it's critical to the environment, the economy, and the way we live together as a society.

    It's also an industry that we don't know much about yet. In 2010, Latitude Research and Shareable Magazine conducted the first-ever comprehensive sharing industry to establish benchmarks for awareness and adoption of existing sharing services, as well as sharing attitudes and behaviors relating to everything from information to food to transportation to workspace to travel accommodations.

    The study also sought to understand the new "psychology of sharing". What are the perceived benefits of sharing? What motivates someone to try sharing initially? What are the barriers to sharing, and how do we overcome them? Looking to the future, the study was able to answer what user demands exist, but aren't yet being met, in this new economy of sharing?

    At 11:00am to 12:00pm, Saturday 12th March

    In Salon K, Hilton Austin Downtown

  • Using Twitter to Improve College Student Engagement

    by Rey Junco

    While faculty and staff at higher education institutions have experimented with the use of social media, there has not been a concerted effort to integrate these technologies in educationally-relevant ways. Emerging research in the field of social media, student engagement, and success shows that there are specific ways that these technologies can be used to improve educational outcomes. This presentation will focus on reviewing and translating research on the effects of Twitter on college students into effective and engaging educational practices. Background research on the psychological construct of engagement will be provided and will be linked to engagement in online social spaces.

    In addition to presenting cutting-edge research on how to create engaging and engaged communities, the presenter will review specific ways that Twitter can be used in the classroom and the co-curriculum. The presenter will discuss how academicians can hack existing technologies, specifically Twitter, for educational good and will present the results of his latest research on the effects of Twitter on student engagement and grades.

    LEVEL: Intermediate

    At 11:00am to 12:00pm, Saturday 12th March

    In Hill Country AB, Hyatt Regency Austin

  • Bloggers vs. Journalists: It's a Psychological Thing

    by Lisa Williams and Jay Rosen

    I wrote my essay, Bloggers vs. Journalists is Over, in 2005. And it should be over. After all, lots of journalists happily blog, lots of bloggers journalize and everyone is trying to figure out what's sustainable online. But there's something else going on, and I think I've figured out a piece of it: these two Internet types, amateur bloggers and pro journalists, are actually each other's ideal "other."

    A big reason they keep struggling with each other lies at the level of psychology, not in the particulars of the disputes and flare-ups that we continue to see online. The relationship is essentially neurotic, on both sides. Bloggers can't let go of Big Daddy media— the towering figure of the MSM — and still be bloggers. Pro journalists, meanwhile, project fears about the Internet and loss of authority onto the figure of the pajama-wearing blogger. This is a construction of their own and a key part of a whole architecture of denial that has weakened in recent years, but far too slowly.

    The only way we can finally kill this meme--bloggers vs. journalists--and proceed into a brighter and pro-am future for interactive journalism is to go right at the psychological element in it: the denial, the projection, the neuroses, the narcissism, the grandiosity, the rage, the fears of annihilation: the monsters of the id in the newsroom, and the fantasy of toppling the MSM in the blogosphere. That is what my solo presentation will be about: a tale of the Internet, told through types.

    LEVEL: Intermediate

    At 3:30pm to 4:30pm, Saturday 12th March

    In Capitol A-D, Sheraton Austin Hotel at the Capitol

  • The Behavior Change Checklist. Down With Gamefication

    by Aza Raskin

    At the end of 2010, I left my post as Creative Lead for Firefox to found Massive Health on the assumption that a design renaissance could help change people's behavior to make them a bit more healthy. That's rather an assumption. Behavior change is hard. Health is hard. It is yet to be seen if I'm an idiot. With all this talk of gameification, serious games, and social connectivity, what cognitive psychology principals underly all of this hype? What isn't anecdotal? What works? Whether it is health, finance, email, or games, this talk delves into the literature of behavior change to give you a checklist to use in your designs.

    At 3:30pm to 4:30pm, Saturday 12th March

    In Town Lake Ballroom, Radisson Hotel & Suites Austin-Town Lake

    Coverage note

  • Unpacking Gender: Men, Women, Technology and More

    by Debbie Chachra

    Describe someone, friend or stranger. The very first thing you say reveals whether they are a man or a woman. But there's so much packed into these simple designations. Gender affects how we perceive everyone around us and how we express ourselves, often in ways we don't realize. Why do your son and daughter behave differently? Why is technology dominated by men? Why are women so often caregivers? This interactive workshop will use ideas from psychology to investigate these and other gender assumptions. We'll give you tools to understand how you think about gender, along with information that puts that in greater social context. While exploring your own perceptions of men and women, you'll learn about gender schemas and identity threat. We'll discuss how we use micromessaging to communicate our thoughts about gender to other people. Whether you're a hiring manager, a parent, a technologist, or just curious, you'll learn concepts and vocabulary to help understand yourself and our society. Bring a friend, your brain, a notepad (paper or digital), and a willingness to share your experiences with the people around you.

    LEVEL: Intermediate

    At 5:15pm to 5:30pm, Saturday 12th March

    In Ballroom E, Austin Convention Center