If you’re in charge of social media for your company, you’re likely struggling to show the executives what exactly all that hard work does for the business. You know it’s worthwhile, and you know there’s ROI, but you don’t have the tools or the resources to scientifically measure exactly what it all means. In fact – it’s probably getting to the point where you’re fed up.
This panel will gather experts from the social media monitoring and analytics world to share insights into the best ways to measure your social media campaigns without having to go to the ends of the earth to do it. What should you be paying attention to? What doesn’t really matter? How can you make measurement less of a burden and more of a strategic advantage?
Panelists will share real-world examples of how you can start measuring with accuracy and ease without losing any more sleep.
Measuring the reach of your social media efforts is a good first step--but it's not enough. Sean Brown will show how MIT Sloan Management Review uses analytics to turn data into insight, and insight into action. Chris Traganos will describe the social tools that aggregate, syndicate, and amplify Harvard's message to the world, including integration with Facebook's open graph and real-time Twitter collaboration via Social Flow.
This could be solo...but would work well in a panel situation too.
I've been doing some speaking at (3 and 1 upcoming) national conferences on the topic of social media advanced analytics, building social media data marts, text mining of raw comment data, and resulting competitive analysis aroud actual supermarket data, customer segmentation, customer ativation and customer loyalty with the BrandMeter (TM) developed by Core Analytics, LLC. This same concept could be applied to a specific group of bands, directors/actors, or films (before and after launch) to show how to mine public buzz (raw comment data) in the same way and do a comparative analysis with time series data...focusing on brands that are highly relevant to the conference or sponsors. We have the ability to collect data on any brands to support this...so that's an open option.
11th–15th March 2011