Sessions at SXSW Interactive 2011 about Analytics on Sunday 13th March

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• Measuring Social Media – Let’s Get Serious

  by Christina Warren, Jason Falls, Kevin Weil and Raj Kadam

  If you’re in charge of social media for your company, you’re likely struggling to show the executives what exactly all that hard work does for the business. You know it’s worthwhile, and you know there’s ROI, but you don’t have the tools or the resources to scientifically measure exactly what it all means. In fact – it’s probably getting to the point where you’re fed up.

  This panel will gather experts from the social media monitoring and analytics world to share insights into the best ways to measure your social media campaigns without having to go to the ends of the earth to do it. What should you be paying attention to? What doesn’t really matter? How can you make measurement less of a burden and more of a strategic advantage?

  Panelists will share real-world examples of how you can start measuring with accuracy and ease without losing any more sleep.

  LEVEL: Beginner

  • Analytics
  • Social Media

  At 9:30am to 10:30am, Sunday 13th March

  In TX Ballroom 2-4, Hyatt Regency Austin

• Analytics and Social Tools in Practice

  by Chris Traganos and Sean Brown

  Measuring the reach of your social media efforts is a good first step--but it's not enough. Sean Brown will show how MIT Sloan Management Review uses analytics to turn data into insight, and insight into action. Chris Traganos will describe the social tools that aggregate, syndicate, and amplify Harvard's message to the world, including integration with Facebook's open graph and real-time Twitter collaboration via Social Flow.

  LEVEL: Beginner

  • Analytics
  • Social Media

  At 11:00am to 12:00pm, Sunday 13th March

  In Room 204, AT&T Conference Center

• Social Media: Driving Brand Activation and Loyalty

  by Kimberly Chulis

  This could be solo...but would work well in a panel situation too.
  I've been doing some speaking at (3 and 1 upcoming) national conferences on the topic of social media advanced analytics, building social media data marts, text mining of raw comment data, and resulting competitive analysis aroud actual supermarket data, customer segmentation, customer ativation and customer loyalty with the BrandMeter (TM) developed by Core Analytics, LLC. This same concept could be applied to a specific group of bands, directors/actors, or films (before and after launch) to show how to mine public buzz (raw comment data) in the same way and do a comparative analysis with time series data...focusing on brands that are highly relevant to the conference or sponsors. We have the ability to collect data on any brands to support this...so that's an open option.

  LEVEL: Intermediate

  • Analytics
  • Social Media

  At 5:30pm to 5:45pm, Sunday 13th March

  In Ballroom E, Austin Convention Center