Sessions at SXSW Interactive 2011 about Architecture on Sunday 13th March

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• The 2011 Open Architecture Challenge: Revisioning Decommisioned Military Facilities

  by Cameron Sinclair

  Every two years Architecture for Humanity changes the design world to tackle a global project.

  In 2005 we looked at health care delivery in Sub-Saharan Africa. In 2007 looked to develop digital inclusion facilities in developing nations, leading to the building of the SIDAREC community resource center in Nairobi. In 2009 we invited architects around the world to design the classroom of the future in partnership with students and teachers. Schools are currently being developed and built in Haiti, Uganda and the United States.

  In 2011, given that the most sustainable building is already built, we will look at re-purposing decommissioned military facilities. This includes one of the most high profile facilities in the world.

  In this talk we will present this program, its' aims and objectives as well as other open source architectural programs from Architecture for Humanity.

  LEVEL: Beginner

  • Architecture

  At 3:30pm to 4:30pm, Sunday 13th March

  In Ballroom D, Austin Convention Center

  Coverage sketch note

• Interactive Branding and the Built Environment

  by Jamie Monberg

  In architecture and design, form traditionally follows function, but we need to stop pretending that you can build a room without thinking about what you’re going to put inside it. The company website as a singular destination is being rendered obsolete by an avalanche of 5-star scale ratings. The 30-second spot is the proverbial dead horse of the branding/advertising world. How can we as designers and technologists embrace this blurring of the line between physical and virtual? Why can’t form and function evolve together, informing and mutating each other along the way?

  How do consumers engage with your brand when the smart-phone goes in their pocket? How can we reinvigorate the digital age through actual physical interaction? What kind of team do you need to do it? Explore the power and promise of interactive branding in the built environment.

  Hornall Anderson’s Chief Experience Officer Jamie Monberg will talk about successes and lessons learned integrating digital interactive into environmental experiences for clients like The Empire State Building, The Willis (formerly Sears) Tower, The Space Needle, and Microsoft.

  LEVEL: Intermediate

  • Architecture
  • Branding
  • Marketing

  At 4:30pm to 4:45pm, Sunday 13th March

  In Ballroom E, Austin Convention Center