Sessions at SXSW Interactive 2011 about Community on Sunday 13th March

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  • Too Small, Too Open: Correcting Wikipedia's Local Failure

    by Phoebe Ayers, Michael Trice, Philip Neustrom and Deepina Kapila

    What happens when Wikipedia isn't big enough? This is a key question for those developing closed community spaces. Wikipedia came onto the scene promising to offer a repository for all knowledge, but it turned into the world’s best encyclopaedia—absolutely nothing more, nothing less. A remarkable achievement it is, but one that never managed to store local knowledge with the same reverence as general, global knowledge. This panel will explore how developers are trying to address these limitations by building a different kind of collaborative environment. From local wikis that only allow those who live in the community to contribute to government-sponsored social networks meant to enhance a specific organization, the panel examines the viability of closed and semi-open networks. The panel will specifically look at how you get local communities involved in mass collaboration: 1) What topics generate traffic for local communities? 2) Which current collaborative tools work best for community engagement? 3) What kind of collaborative tools are needed for the future? 4) How do local collaborative environments reach out to community members who lack digital literacy? To answer these questions on local collaboration the panel will involve experts involved with DavisWiki.org and the Department of State, as well as those involved in digital inclusion efforts in underprivileged communities.

    LEVEL: Intermediate

    At 9:30am to 10:30am, Sunday 13th March

    In Room 10AB, Austin Convention Center

  • Building Community in a Blogger-Eat-Blogger World

    by Mando Rayo, Addie Broyles, Tolly Moseley and Pam Penick

    Among bloggers, competition for page views and followers can be fierce, and as more people jump in, it feels like we're all picking at the same slice of pie. How do you encourage bloggers in your online space to collaborate instead of compete, and better yet, how do you build an offline community whose members have real-life, meaningful relationships?

    Learn from Austin food bloggers who have used tweet ups, taco tours, potlucks and blogger events to create an offline community of more than 400 members. By choosing to become friends over foes, the bloggers have been able to give back to their city through fundraisers and awareness campaigns, such as the Hunger Awareness Project where bloggers wrote about living off food stamps and food pantry donations for a week.

    LEVEL: Beginner

    At 3:30pm to 4:30pm, Sunday 13th March

    In TX Ballroom 5-7, Hyatt Regency Austin

  • 27 (Fun!) Ways to Kill Your Online Community

    by Patrick O'Keefe

    In this fun and extremely fast-paced session, you'll learn how to manage an online community backwards. You'll become an expert in the quickest ways to kill your online community, using tips you can take and use today to kill yours as soon as possible! You can even take these skills and work with clients who want to hire you to kill their community, too. Of course, if you want to attend the session to learn from those bad methods and do the opposite, in order to build a successful and well-run online community, you can. But, I'm not sure why you'd want to do that.

    At 5:00pm to 6:00pm, Sunday 13th March

    In Salon K, Hilton Austin Downtown

    Coverage slide deck

  • Agvocacy 2.0: Adding a Human Voice to the Farm

    by Jeff Fowle, Zach Hunnicutt, Emily Zweber, Chris Chinn and Marla Schulman

    You probably don't farm. But you do eat. How do we bridge the communication gap between the 2% of the population who are farmers, and the remaining 98% of people? Technology. The AgChat Foundation is working to end the divide between agricultural producers and the public by training farmers and advocates, developing strategic "agvocacy" campaigns, analyzing data, and funding scholarships. It's all part of helping everyone understand the production of food, fiber, and fuel in its many faces and how technology is changing everything.

    The panel will consist of various leaders from the AgChat community, most of which are family farmers. Discussion will focus on the AgChat community: how it was built; its unusual diversity, including people, groups and ideologies sometimes otherwise not in agreement; how it grew beyond its basis in Twitter to other social media platforms; some typical discussion topics; and how the AgChat Foundation functions to equip farmers and ranchers with the tools to be credible online voices.

    Complete program details can be found at www.agchat.org.

    LEVEL: Beginner

    At 5:00pm to 6:00pm, Sunday 13th March

    In Room 6AB, Austin Convention Center

  • Cultivating Community Through Video

    by David Prager

    David Prager, founder of Revision3 and a panel of the Web's leading community leaders can provide insight as to how to establish, connect and keep an audience intrigued in online video programming. Revision3 is the online video industry’s largest television network, creating and producing more than 25 original shows. Viewers are drawn to the network’s content with 6 million shows downloaded per month.

    The members of the panel will have experience creating content that cultivates a loyal following. They can provide perspective as to how to secure an audience and keep them interested using the following tactics.

    -Establishing a rallying point: find a place for the audience to communicate about the show whether it be through the show host, community website or audience interaction

    -Social Media Connection: Create interactive between show viewers with Twitter and Facebook to deepen audience commitment to the program and spark the interest of new viewers. Revision3 has set up a social media directory accessible to all show talent and staff, promoting communication between viewers, creators and show hosts.

    -Regularly scheduled releases: Consistently providing new, quality content helps to maintain a connection with the audience and secure interest, building a personal experience with the viewer

    LEVEL: Intermediate

    At 5:15pm to 5:30pm, Sunday 13th March

    In Ballroom E, Austin Convention Center