by Tim Washer
Corporate videos are a powerful media used to tell powerful stories and to visually connect content to the market. While video can be used throughout the marketing and sales process, the type, tone and measurement may change. It’s not a one-size-fits all effort. And, not all need to be rip-roaringly funny (though, we sure like those!).
Using successful corporate video case studies as backdrop, this panel will spark an engaging discussion about the many flavors, uses and measures of success for corporate videos. The panelists will ask the audience questions and do some ad-hoc polling to gauge how and why certain videos resonate more than others.
Social media is to blame. It's not destroying productivity at work — it's enhancing it. Why then are social tools being blocked by 54% of businesses, and how can we make the social business proposition so valuable that businesses can't afford to ignore it?
In this panel, we will look at the discrepancy between how people connect and share knowledge in businesses today and how they (separately) are using social media. The panel will consist of social interaction designers, consultants, entrepreneurs, and enterprise executives who will explore the causes of today's misapplication of social networking in the workplace. Our cornerstone question will be: can Twitter save us all? Could the simplest solution to solving the "social media in the workplace problem" be to get everyone using the simplest tools available, instead of the overly complex applications being deployed in many workplaces.
It seems like everyone today is pitching the next great social tool for the enterprise, yet many deployments suffer from low adoption, and struggle to prove ROI; even anecdotal evidence seems to be lacking. In this panel we will discuss how the best solution for the social workplace is one that is flexible enough to accommodate the existing workplace social construct while at the same time being simple and easy to use to encourage adoption.
by Azeez Lekan Bashua and Liz Elam
What micro and macro trends are starting to emerge pointing to a fundamentally different way people are working. We will talk about where people are choosing to work (Coworking, Socially conscience work environments, home, traditional office), tools enabling this (Apps, Google docs, social networking etc.) how this is changing management styles ( Bestbuy R.O.W.E. (Results Oriented Work Environments, Google 20% Time, Atlassian “Fedex Days” ) and what the long term implications (glut of office space, disconnected workforce) of all this could be.
Transforming a traditional organization into a social business requires a great deal of internal change. As organizations shift to become more open, policies must evolve to embrace a more transparent mode of business. The current "copy+paste" model many companies use to create their social policies is broken. Learn why it's important for your policy to accurately reflect your corporate culture and how to use your policy to both reinforce change and encourage the right level of participation.
At some point in your career, you wake up one morning, drink your coffee, put on deodorant, kiss your kids good-bye, drive to the office, and suddenly realize -- you don't have one ounce of experience at your job.
You did yesterday. What happened?
You were promoted. You became a manager. And you suck at it.
Yesterday, you were an absolute rock star at your job as an engineer. Or designer. Or salesperson. So fantastic they put you in charge.
And now, you've got six eager faces standing around your desk, looking to you for guidance.
So, you do what you've always done. You wing it. Act like a leader. Demand results. Drive the ship. Everything you've seen your former bosses do for years on end.
And a year down the road, during your Monday morning staff meeting, you announce a new initiative and see someone at the table sneer in disgust. You look around at all faces and realize: These people hate my guts. They can't stand me.
What did you do wrong?
Well the truth is, I only know why my employees hate me. But I've got some good guesses why they hate you. Seven of 'em.
In this presentation I will share with you how I have screwed up time and again on my path to creating a creative agency that has been named #1,399 on the Inc. 5000 list of the fastest growing companies in the US and rated the #1 interactive agency in the country by BtoB Magazine.
And with a little luck, you can learn from my mistakes so you don't have to make them yourself.
11th–15th March 2011