Sessions at SXSW Interactive 2011 about Health on Sunday 13th March

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  • The 4-Hour Body: Hacking the Human Body

    by Tim Ferriss

    Based on lessons learned during research for the #1 New York Times bestseller, The 4-Hour Body, this session will look at how to systematically hack the human body. From losing 100 pounds to running 100 miles, lifting 500 pounds or holding your breath for 5 minutes -- what are the limits? From screw-ups (emergency surgery, anyone?) to importing stem-cell growth factor from Israel for black market injections, Tim will discuss the promises, pitfalls, and methods of cutting-edge self-experimentation.

    LEVEL: Intermediate

    At 11:00am to 12:00pm, Sunday 13th March

    In Ballroom D, Austin Convention Center

  • Health: Is There Really an App for That?

    by BJ Fogg, Margaret Morris, John de Souza, Jane Sarasohn-Kahn and Gigi Peterkin

    There are endless tools that purport to make people healthier, from mobile phone apps to blood-pressure-tracking software. But what, truly, is the impact of these tools? Are they motivating healthier behaviors? Are they improving people’s health? And more important, are they being used by the people who need them most?

    This panel centers on the challenges of driving robust outcomes from technology platforms and the recipe for achieving the greatest health impact. Our focus will be usability (how to design tools so they are used), activation (how to encourage adoption) and retention (overcoming systemic barriers to encourage continued use).

    Technology is often seen as a problem-solver. But inciting new models for behavior is only easy if done right. This panel will push people to think in fresh ways about behavior change and highlight what else is needed to move the needle on creation and use of winning health technology.

    LEVEL: Intermediate

    At 12:30pm to 1:30pm, Sunday 13th March

    In Rio, Hilton Garden Inn Austin Downtown

    Coverage slide deck

  • Social Health: Who Wants to "Like" Hemorrhoid Cream?

    by Carlen Lea Lesser

    Social media is a powerful medium, and can really improve patient outcomes. It can also add some much needed life to marketing plans, and help brands build relationships with patients. With any luck this will be a win/win for patients and brands.

    Right now the entire Pharma world is busy figuring out how to jump into social media. The problem is very few people are thinking about whether or not someone really wants a relationship with their Rx. Imagine announcing to the world on Facebook that you "like" your prescription Rx cream. Really? You want to do that? Well, different strokes and all.

    In this session we'll talk about how to chose the right social technologies to achieve the brand's marketing goals. Part of that decision matrix is understanding people and how and why they use social technology. We'll definitely talk about why Pharma should never say they want "viral" marketing.

    In a best case scenario, this will be a highly interactive presentation taking live suggestions and questions from the audience and discussing their unique situations. Tell me your product, we'll talk about your audience, and we'll discuss the appropriate use of social media technology for you.

    LEVEL: Intermediate

    At 12:30pm to 1:30pm, Sunday 13th March

    In Sabine, Hilton Garden Inn Austin Downtown