Over the past several years, there have been many discussions regarding how interactive technology can drive change in our nation’s politics – but of perhaps greater importance is how technology can improve the daily functioning of our nation’s government.
The discussion should not be a partisan one – this panel will bring together leading innovators from both parties to engage in a post-partisan discussion about how technology can improve the public’s interactions with their government.
This discussion should be about specifics – we can all agree on the broad principles that technology drives change – but we have all heard that conversation before. This panel will focus on the specific progress that has been made, the specific opportunities that exist in the near future, and the specific challenges that need to be addressed.
As citizens increasingly become on-demand consumers in their daily lives, it is clear that government needs to better utilize interactive technology or it will only be more radically disconnected from the public.
This is not a political conference, which is precisely why it should be where this conversation takes place – how can the innovations from the creative, marketing and interactive communities be applied to improving our nation?
Our government needs to modernize. We need to move forward and debate new ideas, focusing on how we can collectively make our government work smarter, faster and better for all citizens.
by John Ellett
Whether it is a cool iPad app, a Facebook promo or an engaging blog concept, great new interactive ideas must get green-lighted before they see the light of day. In many companies this can be a frustrating experience. This panel will provide advice on how to get to “yes” from marketing executives who have approved (and killed) ideas like yours. A discussion of examples from the panelists’ respective companies will be followed by an “open mic” session where the members of the audience get to make one-minute quick pitches for advice from the panelists. The attendee with the best pitch will get a $100 gift card to celebrate his/her creative idea by exploring Austin’s exceptional eateries (or drinkeries) during the conference.
Ever felt like your organization is in a rut? It’s the same thing year in year out with a new buzzword to lead the “new” effort. Learn how to use business models, new organization strategy and proven methods to make continuous innovation a reality. It is one thing to have an annual innovation contest but quite another to create an atmosphere where there is an attitude of creativity and out of the box thinking while simultaneously meeting the goals of a bottom-line focused company. This presentation will discuss how to leverage people from other functional areas to create a group that doesn’t rock the preverbal boat, but instead creates an autonomous fish. The strategies discussed here apply to all businesses from start-ups to well established corporations. The examples come from both types of organizations, but the truly radical changes can best be seen in introducing these concepts to an established company.
by David Kappos
Under Secretary of Commerce for Intellectual Property David Kappos is charged with Advising the Secretary of Commerce, and the President of the United States, on all aspects of Intellectual Property policy.
Our nation faces an uncertain economic future. It is clear however, that in order to be successful, America will need to harness the ingenuity, creativity, and innovation of its people—America will need to harness its Intellectual Property.
A sound Intellectual Property system will help support R&D that propels the Green Tech revolution; will allow people to harness the power of digitization and an internet-connected world; and will better ensure the preservation of cultural diversity and drive growth of the creative arts.
Under Secretary Kappos will lay out his vision for the future of the Intellectual Property system and describe its impact on the world’s entrepreneurs, innovators, and creators.
by Carola Thompson and Jim Nieters
In the real world, coming up with a breakthrough idea doesn’t mean it will get to market. By nature, innovative ideas are different and represent new ways of thinking. Getting stakeholders to recognize the value of these market-shaking ideas, buy into and support them, and agree to build them, requires a new kind of design skill: facilitation. This session will show how leading innovation workshops (collaborative design workshops) not only brings UX to the strategy table, but it invents a new table at which strategic ideation and dialog can take place constructively.
In this session, two designers will show how they have lead very different types of innovation workshops to generate creative new ideas, get stakeholders aligned around those ideas, and drive those innovations to market. They will share their favorite methods for getting cross-functional groups to ideate, filter ideas using the innovation funnel, and align organizations around a common vision for breakthrough evolution. They will also post instructions for conducting successful innovation workshops.
You've probably already heard about crowdsourcing platforms like Amazon’s Mechanical Turk and CrowdFlower which offer anyone the ability to employ thousands of humans to perform on demand micro-assignments at pennies per task.
But does crowdsourcing even work? What value can thousands of dislocated clicks really provide? Is this really the future of online labor?
In this panel we’ll be examining the topic of crowdsourcing, the crowdsourced labor market, and the entrepreneurial and creative opportunities made possible by “human APIs.”
We’ll also tackle some of the newest innovations in crowdsourcing such as virtual labor for virtual goods where Farmville and other MMPOG gamers are awarded in-game currency for doing real-world microwork such as tagging photos and filling out surveys.
However there's growing concern that these Farmville migrant workers are being unfairly exploited. This is further complicated by the fact that many of them happen to be minors.
But does it even make sense to equivocate their work with “normal” labor? Are there really people living in developing nations that live hand-to-mouth on their income from crowdsourcing? Finally, what are the regulatory and social considerations that we can expect in the future for this space?
11th–15th March 2011