Sessions at SXSW Interactive 2011 about Monetization on Sunday 13th March

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  • Paying with Data: How Free Services Aren't Free

    by Julia Angwin, Arvind Narayanan, Sara Marie Watson and Sam Yagan

    Until privacy advocates start freaking out about Facebook privacy settings or default broadcast settings on Google Buzz, the general population doesn't quite understand just how much data they are offering up in exchange for use of free services on the internet. Just think: Facebook has your birthday, maiden name, maybe even pets' name; Google Voice has your cell number, your complete email history, your credit card, your browsing history, and in aggregate these individual data points add up to your online identity. Each field filled out, each click gets translated into data-driven product improvements or are used to serve up increasingly targeted advertisements.

    Chris Anderson has explored the paradigm of "free" economics, but the concept hasn't been taken far enough to perhaps suggest that we think of each data point as an economic transaction occurring between the user and the service provider, even in these "free" services. This panel will explore the idea that perhaps all user inputs should be thought of as micro-transactions of data in order to better understand the burden of the data exposure implicit in those exchanges.

    LEVEL: Beginner

    At 3:30pm to 4:30pm, Sunday 13th March

    In Room 9ABC, Austin Convention Center

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