Sessions at SXSW Interactive 2011 about Philanthropy on Sunday 13th March

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• The Future of Philanthropy: Social Giving Takes Off

  by Sarah Vela, Dan Patterson, Ehren Foss, Naveed Lalani and Thon Morse

  Recent research shows that online giving is growing at a rate of 40% annually. Driving and shaping this activity are some innovative tech startup companies looking to change the very nature of online giving. Using game mechanics, mobile technology, and principals of community management and engagement, these startups are giving younger adults more relevant ways to connect with, volunteer for and donate to nonprofits and causes that matter to them.

  Questions for this panel of industry representatives will include: What's the future for social giving startups? How are they tapping into existing online communities to encourage philanthropy? And what are the down sides to having so-called "middleware" sites and applications in the mix?

  LEVEL: Intermediate

  • Charity
  • Philanthropy

  At 11:00am to 12:00pm, Sunday 13th March

  In Town Lake Ballroom, Radisson Hotel & Suites Austin-Town Lake

  Coverage audio clip

• Social Corporate Philanthropy

  by Josh Karpf

  In June 2010, PepsiCo and ThinkSocial kicked off the #Promise, an initiative that explored how social and mobile media empower corporate citizenship and create social and environmental change. The program launched with a one-day summit at Internet Week NY featuring insights from such key players as TED, GOOD, Nokia, Fast Company, and MTV.

  This panel will provide an opportunity to connect with the partners and participants behind the initiative and learn about how the #Promise has impacted the world of corporate citizenship since its inception and enacted real, measurable change in business practices and the world at large.

  LEVEL: Advanced

  • Corporate Social Responsibility
  • Philanthropy

  At 12:15pm to 12:30pm, Sunday 13th March

  In Ballroom E, Austin Convention Center