Social media platforms create new challenges for healthcare practitioners and other professionals who actively participate in online communities that have emerged on Facebook, Twitter and similar applications. While it's not unusual for those with chronic health issues and long term medical problems to build close relationships with care providers "in real life" - legal, ethical and practical issues emerge when patients/clients seek to add care providers to online networks.
How, for example, should a pediatric nurse respond when a cancer patient's mom wants to become a Facebook "friend"? What parameters must be established now that these public conversations could become of an official medical record? What else is preventing medical staff and healthcare organizations from adopting social media?
Engage with panelists - patients and healthcare workers - who actively use social media and are articulate advocates for its benefits in the complex world of healthcare delivery. Panelists for this session have developed ways to establish appropriate boundaries without creating barriers to health education and empowerment.
Attendees will develop a more sophisticated awareness of privacy and engagement within online communities. They'll learn how those in the healthcare community have dealt with significant concerns and developed effective ways to resolve ethical conflicts, and will leave the session with a framework for addressing similar concerns within their own networks.
Imagine walking past your favorite restaurant, and receiving a coupon for a free dessert. Imagine jogging through Central Park, taking a break, and receiving a text from The North Face about a trail nearby that you’ve never taken but sounds great. These scenarios aren’t set in the future, but happening today, and are made possible through geo-fencing, the location-based technology pioneered by Placecast. Through geo-fencing, Placecast creates virtual fences around physical locations – stores, entertainment venues, parks, apartment buildings – literally anywhere on Earth.
This session will provide data-backed information and dispel myths around location-based services (LBS). The audience will learn:
1) How to go about starting a location-based program utilizing geo-fence technology
2) Challenges and best practices in LBS
3) How geo-fences are being used today, including case studies from major brands such as The North Face, American Eagle Outfitters, SONIC
4) How privacy/security issues are handled
Location-based services can offer information, discounts, alerts, and more – all making our lives easier, and bringing the messages we want directly to mobile phones via SMS. The possibilities for geo-fencing are immense, and we’ve only begun to tap into them.
Back in 2003, photographer Robbie Cooper photographed dozens of portraits of online gameplayers alongside their avatars for a book called ALTER EGO. The book is an incredible illustration of the ways that digital platforms have transformed fixed physical characteristics into a virtual wardrobe that can be donned or dismissed with a few clicks of a button.
This phenomenon might be trivial if online identity were all "just a game"—but the truth is, the line between online and offline identity has increasingly blurred. Writing about a study he conducted exploring gender identity among MMO participants, researcher Lukas Blinka wrote in the journal Cyberpsychology in 2008 that “the data...shows that younger players tend to identify with — i.e. not to distinguish from — their avatars, and the younger the respondents were, the stronger the phenomenon."
What are the implications for traditional aspects of identity in a context where they can be so freely and fluidly altered? What does the ability to hide or disguise identity mean in particular for the experience of race — and racism — online? This panel will debate whether digital platforms can enhance racial engagement and understanding, or simply encourage conscienceless and consequence-free acts of hatred and abuse — and explore how online identity is forcing us to confront new ways of thinking about race, ethnicity and gender.
by Jay Cuthrell
Social network privacy concerns? Step back and consider this: Lawful Intercept (LI) is how all network users are able to be monitored and analyzed in real-time. While many are concerned with privacy on a popular website, LI empowers an elected or appointed authority to know our digital comings and goings around the clock. This presentation will highlight the latest in LI technology, LI challenges , and how each of us can shape future of how LI is perceived and used.
Until privacy advocates start freaking out about Facebook privacy settings or default broadcast settings on Google Buzz, the general population doesn't quite understand just how much data they are offering up in exchange for use of free services on the internet. Just think: Facebook has your birthday, maiden name, maybe even pets' name; Google Voice has your cell number, your complete email history, your credit card, your browsing history, and in aggregate these individual data points add up to your online identity. Each field filled out, each click gets translated into data-driven product improvements or are used to serve up increasingly targeted advertisements.
Chris Anderson has explored the paradigm of "free" economics, but the concept hasn't been taken far enough to perhaps suggest that we think of each data point as an economic transaction occurring between the user and the service provider, even in these "free" services. This panel will explore the idea that perhaps all user inputs should be thought of as micro-transactions of data in order to better understand the burden of the data exposure implicit in those exchanges.
by Jason Carmel
Generic, digital experiences suck for both users and businesses alike. People expect to be treated as individuals with unique perspectives and needs. When executed appropriately, everyone benefits from more targeted content. But when does personalization go too far? With digital technology collecting data at an unparalleled rate, there is a risk of this information being breached, mishandled or assumed incorrectly. This session delves into the cost and benefits of using digital and offline data to create a more personalized experience, and investigates the best ways to build these data-driven experiences without trampling over the privacy rights of the public.
Oversharing is over. Now we're told opening up online is the most valuable currency there is. What's the real value in relating the most painful, awkward, potentially humiliating parts of our lives on the internet? Is there a line anymore between authentic self-expression and savvy marketing? If The New Transparency is really what we're being sold, how transparent are we ready to be?
In just under 18 months Facebook has gone from being one of an emerging group of social networks to becoming the undisputed engine of the social networking phenomenon.
Facebook is now the big shark in the tank because it is the main way for consumers to connect, engage, have fun and entertain themselves within a relatively easy to use platform. No wonder then that Facebook has taken the lead in dominating the emerging business of social graphs where precious consumer information lies waiting to be tapped.
But the fact that these rich data stores are being built up within one company leads to some potentially troubling consequences. Thoughtful marketers are realizing that as Facebook pushes toward data dominance to make its platform worth $50bn, it almost has no choice but to jump the shark and hope that it can start a new, profitable revenue model.
In doing so, does Facebook run the risk of colliding with thetruth, transparency and trust ethos of the social web? Will Facebook’s equity as a valued social network erode into an untrusted marketing platform of ads and spammers?
Marketers and “Judy Consumer” have a lot at stake by having so much information in the hands of so young a company. Come join this discussion as we open the pandora’s box of privacy, access and creating real consumer value. Share your thoughts about Facebook's evolving interactions with consumers and business. Just for fun – we’ll bring out the shark in all of you. Sshh – it’s a SURPRISE!
by Myles Grant
Radically Onymous is, in part, a pushback against the criticism Facebook and other sites get on a regular basis for not having tight enough privacy controls or revealing too much private information. It argues that we would all benefit by having our classically private information public, to an extreme degree. We would instantly know who everyone we meet is, along with access to a full history of their actions, even before we actually "meet". Everyone would know where everyone is at any given moment. This extreme transparency would lead to the replacement of our monetary economy with a reputation economy, like Cory Doctorow's Whuffie in his novel Down and Out in the Magic Kingdom. It would make us safer and, perhaps paradoxically, freer.
Many of this is possible to build now, by leveraging existing social networks, mobile platforms like the iPhone and Android, and public key cryptography. I'll show examples of what could be built today, and how that would be useful even without a critical mass of radically onymous folk.
11th–15th March 2011