by Guy Kawasaki
Worldwide introduction of Guy's new book. This presentation is for people who have a great product or service but not a lot of money. Learn how to enchant people using word-of-mouth marketing, Twitter, Facebook, and presentations so that they become your raging, inexhorable thunderlizard evangelists.
Conferences are broken. Speakers feel like they are losing their audiences to email, Facebook, Twitter, and countless other digital distractions. And it's not just at conferences: everywhere in our lives, we find ourselves in a state of continuous partial attention, even with our spouses, teachers, and colleagues. With constant connection comes constant distraction.
It's definitely rude to tweet at the dinner table, but why should it be the same at a conference? Asking audiences to shut down their laptops and smartphones makes a public talk into a private, closed system. And yet many audiences are using technology to facilitate immediate, relevant, and valuable conversations focused around the talk's topic. Audiences are even sharing and disseminating conference ideas with the outside world. This is a good thing!
We should embrace the power of the backchannel. It's time to redefine the social dynamic between speakers and audiences. It's time to for talks to really be talks, to shift from presentation to conversation, and to think about how technology can profoundly benefit audience engagement.
This talk will explain how technology has altered the nature of human attention, but will also explore how ideas are elevated and disseminated through digital conversations. In this talk, Arc90 and Behavior Design will debut a brand-new experimental tool to allow audiences and speakers to engage in a live, ongoing, and broad-based conversation.
Come prepared for a unique experience -- one where you will be part of the show.
And please come to http://www.donahueapp.com before, during, and after the presentation, even if you're not in Austin.
11th–15th March 2011