Sessions at SXSW Interactive 2011 about Publishing on Sunday 13th March

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  • Conde Nast in Start Up Mode

    by Andrew Siegel and Mark Johnson

    There is no doubt that the folks at 4 Times Square are big media, however, in the last year there has been a shift in thinking at Conde Nast, where folks have been creatively working with start ups both inside and out of the company. Hear how.

    LEVEL: Beginner

    At 11:00am to 12:00pm, Sunday 13th March

    In S. Capitol View, Sheraton Austin Hotel at the Capitol

  • Do Tablets Dream of Electric News?

    by Jennifer Brook and Erin Sparling

    News organizations are investing a lot of faith and hope into news apps for tablets. Although they have embraced the iPad in different ways, similar design, product, and user experience problems have surfaced. What strategies must be applied to craft design experiences that are more illustrious than the browser? Through taming APIs, feeds, and algorithms, can they entice readers, seasoned and new to make an app a part of their daily news consumption ritual? With stakeholders from both the print and digital world, how do teams surface, manage, and design for divergent expectations? We have made it through the launch, and subsequent updates to, the first news iPad apps and will discuss design considerations and constraints we’ve encountered through this process.

    LEVEL: Intermediate

    At 3:30pm to 4:30pm, Sunday 13th March

    In N. Capitol View, Sheraton Austin Hotel at the Capitol

    Coverage write-up

  • Why New Authors Should Think Like Indie Bands

    by Gavin St Ours

    The publishing world is wrought with uncertainty. Traditional book sales are down, digital publishing is in its infancy, and publishing houses, faced with shrinking budgets, are forced to shy away from publishing novels written by new, untested authors.

    The rules of the industry are changing. Before approaching agents and publishers, new fiction authors are working to self-publish and grow audiences with social media tools. When they approach a publisher with a new novel and a built-in audience, they take note.

    On this panel, hear from literary agents and authors describe the way the industry is changing and why it doesn't mean doom-and-gloom for unknown fiction writers. They'll share success stories, practical advice, and opinions on the future of publishing.

    LEVEL: Beginner

    At 5:00pm to 6:00pm, Sunday 13th March

    In Creekside, Sheraton Austin Hotel at the Capitol