The goal of this panel is to uncover new and exciting ways to use social media as a means for social change. This session will go beyond the basics—sending targeted action alerts and creating online petitions—and discover fresh and innovative virtual campaigning techniques for real results.
When NASA public affairs specialist Stephanie Schierholz was speaking on a customer service panel at TWTRCON, PETA asked monkey-loving supporters to hijack the #TWTRCON hashtag with messages of about NASA's plan to fund cruel experiments in which dozens of squirrel monkeys would be blasted with harmful space radiation. Tweets about NASA's radiation experiments began appearing on the conference’s large projectors meant to display tweets about the event.
In another example of a non-profit getting the upper-hand online, Greenpeace created a parody YouTube video, calling into question Nestlé’s methods for acquiring palm oil, which spread rapidly through online community channels and eventually caused Nestlé to meet their demands within just a few weeks of the campaign's start. Mainstream media covered the video and Nestles failure to manage dissent on their Facebook page.
Using inventive tactics to leverage social media for good means creating the possibility for millions of passionate people to band together and create tangible change, wherever, whenever, whoever they are.
Design traditionally focuses on creating products and services that recognize an existing behavior and work to support it. The next wave will be products and services that motivate and incentivize change. Design can help us be better at what we do and make us do better things.
We are in the age of aware tech. People are receiving vast amounts of data about their own actions and patterns. We need to provide them with clever ways to act on that information. Moreover, companies and organizations are seeking out ways to influence customer choices and create social impact, but many designers are hesitant to pursue work that makes choices for people.
Design has always had an influence, whether recognized or not. It’s time to start seeing that all design choices have an impact, and to start working towards changing the way we live for the better.
No matter how narrow you think the use of your website or service will be, if it's successful, it'll be used in ways you'll never expect - including life or death fights over human rights in foreign countries. The design of your sketchy PHP code might make the difference between a free press or a government clampdown, tortured dissidents or a bloodless coup. Twitter aids activists in Iran; Facebook helps the independent press in Ethiopia; World of Warcraft is policed for sedition in China. What is happening on your site that you don't know about? And how can you design it so you help the good guys?
by Beth Ferguson and Peter Hall
Our focus is the designers’ role in combining cultural sustainability and social entrepreneurship to find creative solutions to some of the world’s toughest problems. Innovative strategies, systems thinking, distributed production, open design and creative risk-taking are yielding meaningful outcomes regarding climate protection, clean mobility, renewable energy, waste reduction, and social equality.
Effective utilization of social media, web based maps and the internet have made much of the world dependent on mobile communication devices, which need a constant supply of power to keep roaming. Balancing their impact, new tools such as the Kill-a-watt, energy monitor mobile apps and solar charging stations visually link users with their home/work energy consumption. Others, such as Green Map, livingprinciples.org or Treehugger, put an environmental and social perspective on local resources and developments, motivating action that benefits the commons.
Designers and social entrepreneurs are forming strong communities of practice and collective identity as desire shifts toward sufficiency and well-being. Entities willing to take a creative risk and a leadership role in adopting holistic design processes are becoming the leaders of our future development. Providing tools for educators to restructure the pedagogy is essential for preparing future creators to face the challenges with sanguine, innovative solutions. Join with us on a journey towards redesigning design.
A surge of vegan bloggers has been using the internet to make change in the way people think about animals through new forms of activism. VeganMoFo (the vegan month of food) and worldwide Vegan Bakesales to raise money for causes and promote veganism are just some of the ways that we are breaking out of the stereotypes of the past and creating a revolution. Learn creative ways to promote your message and engage your community on and off the web and more about food activism and using your culinary skills to promote compassion.
11th–15th March 2011