Sessions at SXSW Interactive 2011 about Gamification on Monday 14th March

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• Gamification in Action

  by Christopher Cunningham

  Gamification is everywhere. From badges on Foursquare to shopping challenges on Swoopo and slot machines run by Chase Bank, brands big and small are using game mechanics to create and engage their communities like never before.

  Gamification in Action (O'Reilly, 5/2011), by Gabe Zichermann and Christopher Cunningham, is a practical handbook that teaches you game mechanics and how to apply them to non-game services and applications to increase user engagement, loyalty and monetization.

  Presented by Christopher Cunningham, this session will help attendees discover winning strategies and proven tactics used by meta-game designers to generate better user engagement, loyalty and retention. Attendees will take-away a clear understanding of how to apply game-based thinking to their customer engagement process and the key tactics needed to be successful with gamification.

  • Gamification

  At 12:30pm to 1:30pm, Monday 14th March

  In Ballroom G, Austin Convention Center

• How Game Dynamics Can Change Real-World Experiences

  by Dennis Crowley and Pete Cashmore

  Foursquare CEO and co-founder Dennis Crowley will discuss how a new wave of location-based applications are changing the way we interact with our friends and surroundings. New mobile technologies combined with enhanced game dynamics are helping people experience the world around them in new and different ways. Dennis will walk through some of the foundational elements that feed into the current model, what this means for the future, and how foursquare can manufacture serendipity.

  Previously, Crowley founded Dodgeball, one of the first mobile social services in the U.S., which was acquired by Google in 2005. He has been named one of the "Top 35 Innovators Under 35" by MIT's Technology Review magazine. His work has appeared in The New York Times, The Wall Street Journal, Wired, Time Magazine and Newsweek. Dennis holds a Master's degree from New York University's Interactive Telecommunications Program and a Bachelor's degree from the Newhouse School at Syracuse University.

  Interviewing Crowley will be Pete Cashmore, CEO and founder of Mashable.com, the online guide to social media. One of the top 10 blogs worldwide, Mashable is a hub for those looking to make sense of the online realm.

  LEVEL: Intermediate

  • Foursquare
  • Gamification
  • Location
  • Location Based Services

  At 12:30pm to 1:30pm, Monday 14th March

  In Ballroom D, Austin Convention Center

  Coverage sketch note

• PepsiCo Post-Game: Foursquare, Gamification, and Location-Aware User Experiences

  by Amber Case, Mike Schneider and Cali Lewis

  Location-based and Context-aware technologies are transforming the way we interact with our environments and the people around us. Following Pete Cashmore’s interview with FourSquare founder Dennis Crowley, join our panel of experts – Mike Schneider (Location-Based Marketing for Dummies), Amber Case (GeoLoqi) and Cali Lewis (GeekBeat.TV) – to discuss the implications of their presentation and other ideas on how gamefication, location-sharing, an other virtual tools are changing the way we experience the physical world.

  • Foursquare
  • Gamification
  • Location Based Services

  At 3:00pm to 3:45pm, Monday 14th March

  In Meeting Room 2, Austin Convention Center