Sessions at SXSW Interactive 2011 about Innovation on Monday 14th March

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• Better Innovation, Design and Sustainability via Open Source

  by Andrew Zolli and Hannah Jones

  The need has never been greater than it is today for action to be taken on separating consumption from the use of natural resources if we are all to thrive in a future sustainable economy.

  Nike believes that design, innovation and a commitment to open source data and collaboration will help fast track the work needed to architect a sustainable roadmap.

  This session will explore the internal and external pressures that are creating a platform for Nike to start a conversation with the design and development community around the value and application of intellectual property and data to help find solutions to some of the most intractable sustainability problems.

  LEVEL: Intermediate

  • Innovation
  • Open Source
  • Sustainability

  At 11:00am to 12:00pm, Monday 14th March

  In Salon K, Hilton Austin Downtown

• Business Model 101: How To Actually Make Money?

  by Andrew Marshall and Renee Hopkins

  The regular Thursday noon Innochat has become hugely popular on Twitter. As founder of Innochat, I propose a live session with a mixed panel of innovation experts and entrepreneurs in which we'll discuss business model theory and business model innovation and design as they pertain to specific start-ups and established companies. We will gather volunteers beforehand, entrepreneurs and representatives from existing companies who are willing to discuss their process of business model innovation and eager to get advice from the panel of Innochat experts.

  Business model innovation is a hot topic currently because entrepreneurs are discovering that without a clear picture of their business model success remains elusive. And established businesses facing threats are discovering that redesigning their business models may be the only thing that will save them. This topic is of particular interest at SXSW because many attendees are either startups or come from companies threatened by the rise of digital publishing of all kinds -- the music industry, print media, the film industry, and the software industry, in particular -- companies that critically need new business models to survive.

  LEVEL: Intermediate

  • Business
  • Entrepreneurship
  • Innovation
  • Money

  At 12:30pm to 1:30pm, Monday 14th March

  In Salon E, Hilton Austin Downtown

• What Overseas Innovations Still Haven't Hit the US Market Yet?

  by Debi Jones

  LEVEL: Intermediate

  • Innovation

  At 4:15pm to 4:30pm, Monday 14th March

  In Ballroom E, Austin Convention Center

• Communication and Innovation: Does Culture Still Matter?

  by Max Niederhofer

  An in-depth exploration from panellists on how innovation and communication differs from country to country. Panellists will discuss and provide insight into the barriers currently affecting innovation and communication in countries across the world and how we can learn from one another as we continue to move forward and evolve in these capacities at the global level.
  The panel will also discuss how the rise of the internet and related technologies have facilitated the ease of bridging any barriers affecting multicultural innovation and communication and how they have ultimately created a new set of rules for doing business.

  LEVEL: Beginner

  • Communication
  • Culture
  • Innovation

  At 5:00pm to 6:00pm, Monday 14th March

  In Rio Grande B, Marriott Courtyard Austin Downtown/Convention Center