Sessions at SXSW Interactive 2011 about iPad on Monday 14th March

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• Touching Stories: Designing Digital Magazines for the iPad

  by Matthew Carlson and Matthew Davis

  The launch of the iPad signaled the start of a new era for magazine
  publishing. A single device that delivered the fidelity of print and
  the interactivity of the Web, all wrapped up in a fun and easy-to-use
  form factor gave the industry new reason to hope. There was one trick:
  no one had designed for this brave new medium yet. Editorial teams
  suddenly needed to consider multi-touch gestures, multiple
  orientations, dynamic layout and the integration of rich media into
  the design of their issues. Ink-smudged print teams had to reach out
  to the pixel-based life forms in charge of the company Websites, and
  engage a new breed of Cocoa developers as well. Whole new models of
  information design and user experience we're launched at high velocity
  into the App Store.

  Both speakers were involved in designing some of the first digital magazines that launched on the iPad on April 3rd, 2010. They've spent the last year exploring new ways to experience and engage with magazine content on this exciting new platform. Together they've worked on iPad editions of magazines such as Spin, Dwell, National Geographic, Car and Driver and many others. In this session they'll share hard-earned knowledge and useful insights on how to design for gestural interfaces, how to integrate interactivity smoothly into digital magazines and what it takes to build an issue for the iPad.

  LEVEL: Advanced

  • Design
  • Digital Publishing
  • iPad

  At 9:30am to 10:30am, Monday 14th March

  In Salon K, Hilton Austin Downtown

• GoogleTV to iPad Apps: The Connected TV Experience

  by Richard Bullwinkle

  It’s been a big year for the connected TV—even Google jumped into the market—and it’s looking like it is going to get even bigger. DisplaySearch forecasts that by 2013, 100 million connected TVs will be shipped, up 546 percent from 2009’s 15 million. The connected TV opens up the door for consumers to access content beyond traditional broadcast TV to include Internet content and online video. While the pay TV ecosystem grapples with the threat that over the top content brings, it’s using devices like the Apple iPad to infuse cool apps for consumers to interact with their TV: Comcast has shown how the iPad can program a DVR and search for shows. And networks are going straight to consumers with the ABC and Hulu apps. But so many questions remain: It can be difficult to find stuff to watch with 300 channels, but what about when connected TVs can access thousands of Internet channels? And what about that elusive remote control that’s lost again somewhere in the family room—will we be using another device? This session will cut through the clutter of the ever-growing connected TV landscape to help form a clearer picture of what’s coming up on those three (or four) screens in your home.

  LEVEL: Intermediate

  • Google TV
  • iPad
  • Television

  At 12:15pm to 12:30pm, Monday 14th March

  In Ballroom E, Austin Convention Center