The way we find and read the news continues to change. Just as the web disrupted print media in the last decade, now social networks, news aggregators (like Digg), and innovations from startups are once again disrupting how online news is consumed. An order of magnitude more content is produced today than in years past and rapid innovation continues to change the way that news is found and read. What are some of the driving forces behind how news is created, discovered and consumed? How is the social graph and the interest graph changing the way we find and read the news? How will a culture of citizen journalism affect what we read and who we trust? In this session, we explore these issues through the lens of content creators, aggregators, advertisers and venture capitalists, and offer a perspective on how the news landscape will dramatically change in the next five years.
by Francine McKenna, Gregory Ferenstein and Josh Catone
Much of blogging is linking to other posts or offering secondary analysis. But, how does one become the source of information everyone is discussing? This panel will review tips on how to secure expert interviews, use technologies to conduct interviews, and write material for an online audience.
LEVEL: Intermediate