Sessions at SXSW Interactive 2011 about Storytelling on Monday 14th March

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  • The Future of Storytelling: DEXTER Fans Play Killer

    by Marcelo Guerra, Howard Goldkrand and Jonathan Verk

    When Showtime’s smash TV hit DEXTER made its 5th season premiere on September 26, 2010, the date also marked the finale of a nine-week ARG (alternate reality game) that whipped fans into a frenzy just before the season’s launch. The game development team (which called the ARG an "actual reality game" because it so infiltrated their real lives) built the world of the Infinity Killer, a serial murderer obsessed with fate and social control, and the Serial Huntress, an ex-FBI agent who caught serial killers through crowdsourcing. This SXSW Interactive presentation brings together the Dexter ARG team – Showtime and Modernista!, with Promax/BDA President Jonathan Block-Verk moderating, to take attendees through the thought process, story development arc, execution challenges -- and exciting possibilities -- of the ARG format.

    At 11:00am to 12:00pm, Monday 14th March

    In Grand Ballroom, AT&T Conference Center

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