by Oren Michels
The days of consumers sitting at a full-sized monitor browsing a website populated with your content alone are quickly evaporating. In order to succeed you need to take your experience and your brand to where your users are – mobile devices, collaborative applications and mashups, gaming consoles and third-party platforms. Branded websites as we know them are fast being replaced by mashups of content from multiple sources layered together or targeted experiences that take advantage of the immediacy, location awareness and ubiquity of mobile apps.
This change is no cause for panic. In fact, for those that remain innovative, nimble, and open to new ways of developing business it can be one of the best opportunities to come along since the web itself.
This session presents how to engage end users with your brand when designing online experiences means placing your data or functionality on others’ web properties (ones you don’t control) and vice versa.
We’ll explore how others have been able to build their brand while embracing the concept of platform and how you can redefine partnerships and engage developers creating the apps that define the next wave of digital engagement. The session will cover concepts critical to online success like web services, platform development and APIs including a tour of some of the best examples of brands and pervasive experiences proliferating the digital network.
11th–15th March 2011