Sessions at SXSW Interactive 2011 about Analytics on Tuesday 15th March

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• Know Your Opponents, Grow Your Fans.

  by Alane Boyd and Pat Lynch

  This presentation will teach audience members how to learn what their competitors are doing to not only get customers but keep their business. By using tools that are available to everyone on the internet, such as Google Analytics, SpyFu.com, and other helpful free and pay tools, I will take the audience through a step by step example on how to do the following:

  . Where and how to collect competitive data
  . Where and how to locate your target market online
  . How to leverage this data and view the "big picture"
  . Initial steps that should be included in all marketing plans

  This presentation will teach users how to access tools and learn from their competitors mistakes when it comes to marketing to customers. Based on the information obtained the business will then be able to look at how their efforts compare to the efforts of their competitors. This will allow members of the audience to build an effective strategy for their business, and continue to monitor not only their own efforts but the efforts of their competitors.

  LEVEL: Intermediate

  • Analytics
  • Business
  • Web Analytics

  At 11:00am to 12:00pm, Tuesday 15th March

  In Hill Country CD, Hyatt Regency Austin

• Advanced Integrations of Social Media Analytics

  by Susan Etlinger, Blake Robinson, Megan Costello, Margaret Francis and Chris Lightner

  Social Media analytics are often a confusing and convoluted mess, but that doesn't mean that they have to be. ‘Advanced Integrations of Social Media Analytics’ will help ensure you're reaching your full analytical potential. Learn how to analyze social media data to accelerate the success of any initiative. Featuring case studies of social media metrics and dashboards from top brands, how-to exercises on valuing social media activity, and case studies on how to cross social media data with other data sources (website data from Google Analytics/Omniture, site traffic data, proprietary customer data, structured market research data, etc.) to create a deeper understanding of your overall business on the web. This session is a must for anyone who needs to provide measurement on social media programs and web business and marketing success.

  LEVEL: Advanced

  • Analytics
  • Social Media

  At 3:30pm to 6:00pm, Tuesday 15th March

  In Capitol E-H, Sheraton Austin Hotel at the Capitol

• Sexy Dirty Data: Making Your Metrics Matter

  by Eric Doversberger, Wendy Levy, Pete Nicks and Gaby Brink

  What happens when the Director of the White House Office of Social Innovation, the Director of Programming of one of the countries leading media tech nonprofits, and a visionary data viz expert from Google get together?

  At this presentation, you'll hear down and dirty talk about the new IMPACT DASHBOARD from the people who built it: it's a super user-friendly cloud app with a Python backend that collects, hosts and visualizes your data in real time, right on your website and your phone. Imagine browser-based reporting with rich visuals and rich interactivity, no plug-in dependencies, and fully open source. No more dry reporting of metrics! No more measuring irrelevant data! No more boring spreadsheets that don't engage and inspire your audiences! This new interface is designed to help any artist or organization or company make a measurable difference in the world. And it's free. SXSW will be the launch of the US public Beta.

  LEVEL: Intermediate

  • Analytics
  • Metrics
  • Python
  • Visualization

  At 3:30pm to 4:30pm, Tuesday 15th March

  In Ballroom C, Austin Convention Center

• Video Analytics and the Future: Mastering the Data-Stream

  by Greg Duffy

  The challenge of the future is not data gathering but analysis, trying to make sense of what the tidal wave of information actually means. Dropcam's live 24/7 streaming with DVR, paired with social tools offers a new way of user engagement and data analytics. This and other new technologies allow for much finer grained analysis for data streams, turning previously unusable elements like webcam generated latent video into incredibly rich insights. New uses with streaming media offer new data and analysis that didn't exist before.

  LEVEL: Intermediate

  • Analytics
  • Live Streaming
  • Online Video

  At 4:45pm to 5:00pm, Tuesday 15th March

  In Ballroom E, Austin Convention Center