Sessions at SXSW Interactive 2011 about Marketing on Tuesday 15th March

Major and indie artists are leveraging new technologies and smart marketing to re-define success in today’s music industry. These artists are not only reaching their goals, they are profiting from their success BIGGER & FASTER than ever before; this panel will show you how to do the same. Since new technology start-ups are a dime a dozen, its critical to know which strategies and companies will drive success while making you the most money online, offline and on the road. This panel features representatives of innovative, tech-savvy artists and best-in-class technology providers to discuss recent developments and relevant success stories from tour-centric to online marketing strategies that employ both innovation and technology to improve the bottom line. After this panel, you will walk away knowing how to take immediate action and make career defining decisions.

LEVEL: Intermediate

Have you ever looked at the Sky Mall catalog and say to yourself "How have I gone this long without an ankle air conditioner?"

Probably not but the fact is that there are a lot of start ups and more will be formed before you finish reading this description. It's getting harder and harder to get the attention you need to prosper and reach your prospective audience but that doesn't mean it is impossible!

This talk is going to cover a few tricks and tips for actually marketing your business from a start up perspective and you may be surprised that this talk isn't going to be all about Social Media!

LEVEL: Intermediate

If social media has taught marketers anything, it’s that we now live in an environment where we just can’t predict or control everything about our campaigns. But this isn’t just about viral videos that don’t go viral, or user backlash that does. It’s about marketing as a whole and how it is changed by a broader culture of unpredictability – driven by the voracious appetites of a relentless 24-hour news cycle, the inability to fit consumer contributions to our expectations, and an attention-starved world’s unquenchable desire for fresh content and technology. How do these trends change marketers’ job descriptions? How can we generate ideas that anticipate and leverage the unexpected? How should we operate differently – in our relationships with clients, in our ability to sense and respond to consumers, even in the way agencies get paid?

Join PJA Radio, one of the Internet’s most popular marketing radio shows, and some (ahem) unexpected guests as we tackle these issues, provide actionable recommendations and look at real-world cases of marketing that has generated unexpected consequences – both good and bad.

Brands must learn to connect in real time — or get left behind in today's "on demand" environment. They must think like real-time publishers, where timely messages are attuned to consumers’ current needs. This session explores what it means to be a “marketer in the moment,” and how brands need to reinvent themselves to remain relevant.

LEVEL: Intermediate

How do successful web properties delight fans, earn revenue, and achieve self-sufficiency via a vibrant direct merchandise business? What does it mean to go direct? What workload is involved? What benefits does it bring?

Advertising receives plenty of deserved attention. Let's dive deeper into merch strategy, tactics, and tools.

What are the best-practice fundamentals?
How have properties achieved success in different ways?
What are the latest ideas and trends that matter?
How does merch interact with and impact community?
In addition to the ubiquitous and important t-shirt, what products perform?

Last year's panel was a hit and a blast. Let's continue the series.

LEVEL: Intermediate

Strength of brand is potentially just as powerful as the product itself. In this discussion, we'll talk about the ups and downs to refreshing a major brand and share opinions on when and why it's appropriate to create a new identity.

LEVEL: Intermediate

You're brilliant, and you have something to say, damn it. This presentation will discuss the ins and outs of starting your own online workshop/class/seminar -- how to market it, what to charge for it, and how to make a super-charged kick ass course that people will want to take. We'll discuss the different ways to deliver amazing content in a workshop format, what kinds of interaction works best, and we'll give you tips on how to parlay your online course into an in-person gig (if that's the sort of thing you're after).

LEVEL: Intermediate