Sessions at SXSW Interactive 2011 about Mobile on Tuesday 15th March

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  • Checkin 2 Checkout: Mobile Audience Engagement in 2011

    by Alexa Andrzejewski, Boris Bogatin, Chidi Afulezi, Tom Limongello and Jake Mintz

    In an extension of the Clay Shirky, Here Comes Everybody, logic, now that background processing is possible on iPhones and iPads as well as Androids, the possibility of having a global audience on alert is possible via mobile devices on Android and iOS. What are the new possibilities that news and entertainment providers have to keep an audience engaged with the next LeBron moment? What will democratization of events look like in terms of the mobile UX, and how important will private events be in relation to public events now that the barrier to communicating to EVERYONE in any time zone at any time will come crashing down?

    At 9:30am to 10:30am, Tuesday 15th March

    In TX Ballroom 5-7, Hyatt Regency Austin

  • Checkin 2 Checkout: Mobile Audience Engagement in 2011

    by Boris Bogatin, Chidi Afulezi, Alexa Andrzejewski, Tom Limongello and Jake Mintz

    In an extension of the Clay Shirky, Here Comes Everybody, logic, now that background processing is possible on iPhones and iPads as well as Androids, the possibility of having a global audience on alert is possible via mobile devices on Android and iOS.

    What are the new possibilities that news and entertainment providers have to keep an audience engaged with the next LeBron moment? What will democratization of events look like in terms of the mobile UX, and how important will private events be in relation to public events now that the barrier to communicating to EVERYONE in any time zone at any time will come crashing down?

    LEVEL: Intermediate

    At 9:30am to 10:30am, Tuesday 15th March

    In TX Ballroom 5-7, Hyatt Regency Austin

  • Mobility Everywhere: Beyond the Smartphone

    by Melinda Coker, Peter Semmelhack, Sean Rosenberg, Carlton Hill, Avi Greengart, Clay Owen, Cameron Coursey and Daren Tsui

    Sure, smartphones are everywhere and apps stores are loaded. But how do developers address the explosive growth in tablet computing, eReaders and digital photoframes? What do you have to do to be successful in launching apps for these new devices? Manufacturers of new mobile devices also have their own set of issues to cope with like Wi-Fi or 3G? CDMA or GSM? LTE or WiMax? How do you go about choosing the right module and get it approved by a wireless carrier?

    LEVEL: Intermediate

    At 11:00am to 1:30pm, Tuesday 15th March

    In Capitol A-D, Sheraton Austin Hotel at the Capitol

  • Music and Sound for Mobile Games

    by Adam Randall, Shane Vitarana and Ben Long

    Mobile is by far the fastest growing sector of the game industry. The growth of the app market is buoyed by an explosion in hardware. New mobile devices appear almost weekly, each promising heightened user experience. It’s no surprise that consumers are expecting better audio in their mobile games. This has created infinite revenue possibilities for composers, bands and sound artists. Join Ben Long as he reveals the technical, creative and business aspects of audio in mobile games. Also, Shane Vitarana and Adam Randall will shed light on the present and future of drum apps and how they relate to mobile games.

    LEVEL: Intermediate

    At 3:30pm to 4:30pm, Tuesday 15th March

    In Room 12AB, Austin Convention Center