Sessions at SXSW Interactive 2011 about Monetization on Tuesday 15th March

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Day: Mar 15
Topic: Monetization

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Secrets to Monetization

by Martine Paris

The revolution in video distribution has opened doors to those seeking fame and fortune. Hollywood talent are going direct to fans, and the rising stars of digital have production values and audience numbers that rival big media. With the advent of new business models and a hybrid monetization approach that includes virtual currency video micropayments, gaming mechanics, interactive merchandising, brand integration and syndication to television, cable and the ancillaries, the economics of web celebrity is moving well beyond advertising CPM to a more sustainable way to fund production. Join us for this fascinating look at how video stars are leveraging their brands and making money in what promises to be a golden era of opportunity.

LEVEL: Advanced
At 11:30am to 11:45am, Tuesday 15th March

In Ballroom E, Austin Convention Center
Business of Monetization of Online Video

by Brad Murphy

It's true, you can make money with Online Video! Learn the secrets of internet television company Revision3, and how its chief revenue officer Brad Murphy built the company's unique monetization model. Learn the details of how he convinced more than 100 advertisers, including Ford, Netflix, GoDaddy, and HP to support Revision3's shows, along with tips and tricks to help you build an effective sponsorship program. Revision3 produces and distributes 25 shows delivering 42 million monthly views and an extremely loyal and engaged audience. With 99% unaided recall for 1+ sponsor and 55% of Revision3 viewers having purchased a product or service, Revision3 has found a way to profitability by effectively bringing sponsors into content.

LEVEL: Intermediate
At 5:00pm to 5:15pm, Tuesday 15th March

In Ballroom E, Austin Convention Center