Sessions at SXSW Interactive 2011 about Money on Tuesday 15th March

If you’re like many people, you’re ready to take a deeper dive into social media. After all, creating a YouTube channel or developing a Foursquare promotion is one thing, but actually tracking a social media campaign on an ROI basis is something else altogether.

Join Jamie Turner, co-author of How to Make Money with Social Media, in this fun, engaging and educational talk about how to calculate the ROI of a social media campaign. In this talk, you’ll learn about the 5 business models the Fortune 500 use to make money with social media. You’ll also learn about the three categories of social media measurement. And, finally, you’ll learn how to calculate your Customer Lifetime Value and use that to see if your social media campaign is generating a positive ROI.

If you’re interested in learning how to calculate if your social media campaign is generating profits, then you won’t want to miss this fast-paced, upbeat talk from someone who speaks on TV, the radio and to corporations such as The Coca-Cola Company on the topic of How to Make Money with Social Media.

Jamie Turner, co-author of the book How to Make Money with Social Media, will be stopping by the SX Bookstore to greet registrants and sign copies of his book.

It's true, you can make money with Online Video! Learn the secrets of internet television company Revision3, and how its chief revenue officer Brad Murphy built the company's unique monetization model. Learn the details of how he convinced more than 100 advertisers, including Ford, Netflix, GoDaddy, and HP to support Revision3's shows, along with tips and tricks to help you build an effective sponsorship program. Revision3 produces and distributes 25 shows delivering 42 million monthly views and an extremely loyal and engaged audience. With 99% unaided recall for 1+ sponsor and 55% of Revision3 viewers having purchased a product or service, Revision3 has found a way to profitability by effectively bringing sponsors into content.

LEVEL: Intermediate